NHS Education for Scotland, 102 West Port, Edinburgh, EH3 9DN, UK.
Department of Gastrointestinal Surgery, Stavanger University Hospital, POB 8100, N-4068, Stavanger, Norway; Department of Clinical Medicine, University of Bergen, Bergen, Norway.
Eur J Surg Oncol. 2020 Jul;46(7):1377-1383. doi: 10.1016/j.ejso.2020.02.018. Epub 2020 Feb 20.
Previous studies of conference tweeting have focused on tweets that used the conference hashtag. The aim of this study was to document responses beyond a specific conference hashtag.
Observational study exploring replies to tweets for the 39th meeting of ESSO (ESSO39), Rotterdam, 9-11 October 2019. An extract of #ESSO39 tweets was obtained using NodeXL. Replies to these tweets were identified by viewing the tweets via Twitter.com.
There were 210 tweets posted using the #ESSO39 hashtag by 64 tweeters. However, extending the analysis to include responses that did not use the hashtag, tweets using the hashtag only represent 54% of all tweets posted or quoted at the conference, and only 49% of the tweeters posting content or quoted in tweets. Based on this study of ESSO39 therefore roughly half of tweets and contributors to conference tweeting were not captured by focusing simply on the conference hashtag (#ESSO39). Mentioning another tweeter(s) in a tweet or response was associated with more retweets, as was including the hashtag in replies.
Twitter activity at medical conferences extends beyond the conference hashtag. Almost half of the tweeting was beyond the hashtag. To increase visibility of tweets, conference delegates should include the conference hashtag and mention other tweeters in their tweets and responses. Searching for tweets is an active process requiring users to click into replies. Twitter and third-party social media tools should improve identification and display of responses, showing the branching structure of replies and quoting tweets in real time.
先前关于会议推文的研究集中在使用会议主题标签的推文中。本研究旨在记录超越特定会议主题标签的回复。
这是一项观察性研究，探索了 2019 年 10 月 9 日至 11 日在鹿特丹举行的第 39 届 ESSO（ESSO39）会议的推文回复。使用 NodeXL 从#ESSO39 推文中提取了一个摘录。通过在 Twitter.com 上查看推文来识别这些推文的回复。
有 64 位发推者使用了#ESSO39 主题标签发布了 210 条推文。然而，将分析扩展到包括未使用主题标签的回复，使用主题标签的推文仅代表会议上发布或引用的所有推文的 54%，并且仅代表发布内容或在推文中引用的发推者的 49%。因此，根据对 ESSO39 的这项研究，仅关注会议主题标签（#ESSO39），大约有一半的推文和会议推文的贡献者没有被捕捉到。在推文中提及其他发推者与更多的转发相关，在回复中包含主题标签也是如此。
医学会议上的推特活动超出了会议主题标签的范围。几乎一半的推文都超出了主题标签。为了增加推文的可见度，会议代表应该在他们的推文和回复中包含会议主题标签，并提及其他发推者。搜索推文是一个需要用户点击回复的主动过程。推特和第三方社交媒体工具应改进对回复的识别和显示，实时显示回复的分支结构并引用推文。
