Akena Churchill, Ssemanda Musa, Abdelaziz Ahmed Hamed Saleh, Munanura Edson Ireeta
Pharmacovigilance Department, Wide spectrum Enterprises (U) Limited, Kampala, Uganda.
Department of Product Marketing, Wide spectrum Enterprises (U) Limited, Kampala, Uganda.
Integr Pharm Res Pract. 2024 Aug 13;13:127-138. doi: 10.2147/IPRP.S466004. eCollection 2024.
Pharmaceutical drug promotion has the potential to improve rational drug use by creating awareness among healthcare workers and patients as well as increasing access to life-saving medicines. This study aimed to determine whether pharmaceutical drug promotion can improve rational drug use among healthcare workers.
Semi-structured questionnaires were filled by selected dispensers and prescribers in central Uganda. Forms of pharmaceutical drug promotion, sources of drug information, and views on the influence of drug promotion on rational drug use were investigated. Associations amongst selected variables were tested at bivariate and multivariate levels.
Of the 383 participants enrolled in the study, 49.6% were dispensers. More dispensers (49.0%, 92/188) favored 1 on 1 discussion whereas prescribers (32.0%, 61/191) preferred continuous medical education. Most dispensers (85.6%, 161/188) and prescribers (68.6%, 131/191) reported that drug promotion influences their choice of drug use, with most (dispensers: 85.1%, 160/188 vs prescribers: 72.3%, 1/191) admittedly relying on drug promotion as their primary source of drug information.
Pharmaceutical drug promotion influences prescription and dispensing practices among health workers, and it should be strictly regulated to ensure accurate and essential information for health workers while prioritizing rational use of medicines.
药品促销有潜力通过提高医护人员和患者的认知度以及增加获得救命药物的机会来改善合理用药。本研究旨在确定药品促销是否能改善医护人员的合理用药情况。
乌干达中部选定的药剂师和开处方者填写了半结构化问卷。调查了药品促销的形式、药物信息来源以及对药品促销对合理用药影响的看法。在双变量和多变量水平上测试了选定变量之间的关联。
在参与该研究的383名参与者中，49.6%是药剂师。更多的药剂师（49.0%，92/188）倾向于一对一讨论，而开处方者（32.0%，61/191）更喜欢继续医学教育。大多数药剂师（85.6%，161/188）和开处方者（68.6%，131/191）报告称药品促销会影响他们的用药选择，大多数人（药剂师：85.1%，160/188；开处方者：72.3%，138/191）承认将药品促销作为他们主要的药物信息来源。
药品促销会影响卫生工作者的处方和配药行为，应该对其进行严格监管，以确保为卫生工作者提供准确和必要的信息，同时优先考虑合理用药。
