Department of Organisations and Innovation, School of Management, University College London.
Department of Management, Whitman School of Management, Syracuse University.
J Pers Soc Psychol. 2024 Oct;127(4):796-821. doi: 10.1037/pspa0000408. Epub 2024 Aug 29.
Given that creative ideation has been widely characterized as involving disinhibition, we tested whether a brief creative ideation effort increased subsequent indulgence through the choice of real or imagined rewards. Across 10 experiments (and an additional four in the Supplemental Material) and 3,412 participants (including the ones in the Supplemental Material), we show that a short creative ideation (vs. control) task led to more indulgent eating, drinking, and exercise choices and behaviors. Participants who generated creative ideas subsequently assembled burgers with higher calorie content (Studies 1a, 3a, 3b, 4), proposed cocktails with higher alcohol content (Study 1b), planned workouts that burned fewer calories (Study 1c), chose candy more often (Study 1d), and ate more candy (Study 2) than participants who engaged in control tasks. In line with the perspective that creativity involves disinhibition, these effects were mediated by the behavioral activation system, which is thought to underlie the uninhibited pursuit of desires and rewards (Studies 2, 3a, 4). Furthermore, an experiment in which we manipulated the behavioral activation system showed a causal effect on indulgent eating choices (Study 5). We discuss the implications for future research on the consequences of creativity as well as the possibility that creative work might lead to indulgent, potentially unhealthy choices and behaviors. (PsycInfo Database Record (c) 2024 APA, all rights reserved).
鉴于创造性思维已被广泛描述为涉及去抑制，我们通过选择真实或想象的奖励来测试短暂的创造性思维努力是否会增加随后的放纵。在 10 项实验（以及补充材料中的另外 4 项）和 3412 名参与者（包括补充材料中的参与者）中，我们表明，短暂的创造性思维（与对照组相比）任务导致更多的放纵性饮食、饮酒和运动选择和行为。与进行控制任务的参与者相比，产生创意想法的参与者随后组装的汉堡含有更高的卡路里（研究 1a、3a、3b、4），提出的鸡尾酒含有更高的酒精含量（研究 1b），计划的锻炼消耗的卡路里更少（研究 1c），更频繁地选择糖果（研究 1d），吃的糖果更多（研究 2）。这些影响与创造力涉及去抑制的观点一致，是由行为激活系统介导的，该系统被认为是不受抑制地追求欲望和奖励的基础（研究 2、3a、4）。此外，一项操纵行为激活系统的实验表明，该系统对放纵性饮食选择有因果影响（研究 5）。我们讨论了这对未来研究创造力后果的影响，以及创造性工作可能导致放纵性、潜在不健康的选择和行为的可能性。（PsycInfo 数据库记录（c）2024 APA，保留所有权利）。
