Bohn Benjamin, Anselmann Veronika
Institute of Nursing Science, University of Education Schwaebisch Gmuend, Schwaebisch Gmuend, Germany.
SAGE Open Nurs. 2024 Aug 30;10:23779608241278558. doi: 10.1177/23779608241278558. eCollection 2024 Jan-Dec.
Social media use is increasing every year, and nurses use social media to connect with each other. As Instagram was the most downloaded application in 2022 worldwide, this study focused on nurses' use of Instagram in the context of the development of a professional identity and in support of the professionalization of nursing.
The aim of the study was to find out how nurses use their Instagram profiles to influence their followers' professional identity and support the professionalization of nursing. Therefore, nurses' Instagram posts and the hashtags they used were analyzed.
A visual content analysis to analyze different Instagram posts using a hierarchical cluster analysis, an ANOVA, and a qualitative content analysis were conducted. The most frequently used nursing-related hashtags were analyzed to include different Instagram profiles ( = 15) in the study.
This study identified three different clusters of Instagram profiles, which can be characterized as "," "," and "." Consequently, it can be stated that nurses who display their values and beliefs in Instagram reels, half in nursing settings and half at home, have the highest number of followers and significantly more comments per post. The cluster that showed significantly more knowledge-based posts had the lowest number of followers and significantly the lowest number of comments. The content analysis of the hashtags used suggested that nurses who identify themselves as such want to attract attention from other nurses who use nursing-related hashtags.
The results reveal that there is a possible benefit of the use of social media in the development of the nursing profession and professional identity. Followers and interactions can be generated when Instagram users identify with the profile and wish to discuss professional beliefs and values.
社交媒体的使用量逐年增加，护士们利用社交媒体相互联系。由于照片墙（Instagram）是2022年全球下载量最高的应用程序，本研究聚焦于护士在职业身份发展背景下对照片墙的使用情况以及对护理专业化的支持。
本研究的目的是了解护士如何利用他们的照片墙个人资料来影响其关注者的职业身份，并支持护理专业化。因此，对护士的照片墙帖子及其使用的主题标签进行了分析。
进行了一项视觉内容分析，使用层次聚类分析、方差分析和定性内容分析来分析不同的照片墙帖子。对最常用的与护理相关的主题标签进行了分析，研究纳入了不同的照片墙个人资料（n = 15）。
本研究确定了三种不同类型的照片墙个人资料群组，可分别描述为“ ”“ ”和“ ”。因此，可以说，那些在照片墙短视频中展示其价值观和信念，一半是在护理场景中，一半是在家里的护士，拥有的关注者数量最多，且每条帖子的评论明显更多。展示基于知识的帖子明显更多的群组，其关注者数量最少，评论数量也明显最少。对所使用主题标签的内容分析表明，那些如此自我认同的护士希望吸引其他使用与护理相关主题标签的护士的关注。
结果表明，在护理职业和职业身份发展中使用社交媒体可能有好处。当照片墙用户认同该个人资料并希望讨论职业信念和价值观时，可以产生关注者和互动。
