客人对生活方式酒店的审美体验：LDA主题建模分析的应用
Guests' Aesthetic experience with lifestyle hotels: An application of LDA topic modelling analysis.
作者信息
Ying Shun
机构信息
School of Culture and Tourism, Zhejiang International Studies University, Hangzhou, China.
出版信息
Heliyon. 2024 Aug 6;10(16):e35894. doi: 10.1016/j.heliyon.2024.e35894. eCollection 2024 Aug 30.
The purpose of this study is to systematically explore lifestyle hotel guests' aesthetic experiences. This study adopts word frequency analysis, latent Dirichlet allocation (LDA) topic modelling analysis and manual coding to systematically analyse 11,239 online reviews posted by guests from 131 lifestyle hotels in eight cities in China. A framework is developed to organize the identified themes and illustrate lifestyle hotel guests' aesthetic experiences. The framework revealed that lifestyle hotels embrace the concept of "bleisure" travel-blending business and leisure by offering high-end lodging, flexible tourism destination elements, and event services that cater to the needs of today's independent guests. The findings suggest that lifestyle hotel guests stress multiple functions of a hotel, especially the spiritual. Guided by the aesthetic experience at lifestyle hotels, hotel managers can cater to the full spectrum of hotel guests' aesthetic experience when implementing marketing strategies.
本研究旨在系统地探索生活方式酒店客人的审美体验。本研究采用词频分析、潜在狄利克雷分配（LDA）主题建模分析和人工编码，对中国八个城市131家生活方式酒店的客人发布的11239条在线评论进行系统分析。开发了一个框架来组织识别出的主题，并阐释生活方式酒店客人的审美体验。该框架显示，生活方式酒店通过提供高端住宿、灵活的旅游目的地元素以及满足当今独立客人需求的活动服务，接受了“工作休闲两不误”旅行的概念——将商务和休闲融合在一起。研究结果表明，生活方式酒店客人强调酒店的多种功能，尤其是精神功能。在生活方式酒店审美体验的指导下，酒店经理在实施营销策略时可以满足酒店客人全方位的审美体验。
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