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语境在社交媒体中很重要。

Context matters in social media.

机构信息

H. Holden Thorp Editor-in-Chief, Science journals.

Valda Vinson Executive Editor, Science journals.

出版信息

Science. 2024 Sep 27;385(6716):1393. doi: 10.1126/science.adt2983. Epub 2024 Sep 26.

Abstract

Does the information that people see on social media influence their political views? Is it making people politically more divided? In July 2023, published three papers on an unprecedented study of the effects of social media and social media algorithms on political polarization during the United States 2020 presidential election. The authors, who included independent academics and Facebook employees, analyzed a massive dataset on the users of Facebook and Instagram whose news feed was filtered either by the site's default algorithm, which presents posts in a manner most likely to keep users on the site, or delivered chronologically in the order that they came in. The chronological feed led to users' spending less time on the site but did not substantially change their attitudes about politics. The finding has surprised many observers who thought that Facebook contributed to political division. Moreover, the studies signal that research on social media is complicated and requires even more attention.

摘要

社交媒体上的信息是否会影响人们的政治观点?它是否使人们在政治上更加分裂?2023 年 7 月,《自然》杂志发表了三篇论文,对社交媒体及其算法在美国 2020 年总统选举期间对政治极化的影响进行了前所未有的研究。这些作者包括独立学者和脸书员工,他们分析了一个关于脸书和 Instagram 用户的大型数据集,这些用户的新闻订阅源要么通过该网站的默认算法进行过滤,该算法以最有可能让用户留在网站上的方式呈现帖子,要么按照它们进入的顺序按时间顺序排列。时间顺序的订阅源导致用户在网站上花费的时间减少,但并没有实质性地改变他们对政治的态度。这一发现令许多观察人士感到惊讶,他们曾认为脸书促成了政治分歧。此外,这些研究表明,社交媒体的研究很复杂,需要更多的关注。

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