Crafting Strategies for Promoting Healthy Ear and Hearing Care: Making It Happen.

Globally, hearing loss is a prevalent health condition that often goes unattended and significantly influences the quality of life of the affected individual. The prevalence of hearing loss is expected to rise in the years to come, predominantly due to the changes in the demography, increased exposure to recreational noise, and disregarding ear conditions that can account for hearing loss but are immensely preventable. A wide range of activities can be planned and organized to promote ear and hearing care and thereby contribute to our vision to prevent the consequences of unaddressed hearing loss. However, the sustainability of these events, especially in terms of accomplishing the intended outcomes, essentially depends on the involvement of the community and the political leaders. In conclusion, the strategies to promote ear and hearing care are much more essential than health interventions do; rather, these measures have social implications. The need of the hour is to create awareness among different stakeholders to ensure that we can change the perception of the masses and that ear and hearing care becomes a global public health priority.