Rahman Eqram, Carruthers Jean D A, Rao Parinitha, Rahman Zakia, Esfahlani Shabnam Sadeghi, Webb William Richard
Research and Innovation Hub, Innovation Aesthetics, London, WC2H 9JQ, UK.
Department of Ophthalmology, University of British Columbia, Vancouver, BC, Canada.
Aesthetic Plast Surg. 2025 Mar;49(5):1478-1494. doi: 10.1007/s00266-024-04455-7. Epub 2024 Oct 28.
Social media platforms significantly influence public perception and individual behaviour, particularly regarding aesthetic enhancements. Instagram, TikTok, Douyin, Kuaishou, X, Sina Weibo, and VK showcase content related to various aesthetic procedures, shaping societal norms around beauty and self-image. Despite the prevalence of this content, understanding its psychological impact and societal attitudes remains underexplore.
We analysed over 14.9 million social media posts related to aesthetic enhancements from seven platforms, collected between January 2019 and January 2024. Data collection utilized platform-specific APIs and web scraping, focusing on relevant keywords and hashtags. Posts were cleaned, normalized, and translated. Sentiment analysis used VADER and machine learning models (logistic regression, SVM, random forest, and BERT). Psychological factors were identified using latent Dirichlet allocation (LDA) and Bayesian modelling.
Initial VADER analysis categorized sentiments as 45% positive, 30% neutral, and 25% negative, with an 85% accuracy. The BERT-based model improved accuracy to 92%. Positive sentiments peaked during Summer, neutral sentiments were highest in April, and negative sentiments remained stable. Psychological analysis revealed a strong positive correlation between self-esteem and positive sentiments, while societal pressure was negatively correlated. Younger users and females exhibited significant variations in sentiment and psychological factors.
This study provides a comprehensive analysis of aesthetic enhancement discourse on social media, revealing seasonal and demographic sentiment variations and profound psychological impacts. These insights are crucial for practitioners in the aesthetic industry and mental health professionals to tailor strategies and support mechanisms. The study emphasizes the need for responsible messaging and realistic beauty representations to mitigate negative psychological effects.
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社交媒体平台对公众认知和个人行为有重大影响，尤其是在审美提升方面。照片墙（Instagram）、抖音国际版（TikTok）、抖音、快手、X（原推特）、新浪微博和VK展示了与各种美容手术相关的内容，塑造了围绕美和自我形象的社会规范。尽管此类内容很普遍，但对其心理影响和社会态度的理解仍未得到充分探索。
我们分析了2019年1月至2024年1月期间从七个平台收集的超过1490万条与审美提升相关的社交媒体帖子。数据收集利用了特定平台的应用程序编程接口（API）和网络爬虫技术，重点关注相关关键词和主题标签。帖子经过清理、标准化和翻译。情感分析使用了VADER和机器学习模型（逻辑回归、支持向量机、随机森林和BERT）。心理因素通过潜在狄利克雷分配（LDA）和贝叶斯建模来识别。
最初的VADER分析将情感分类为45%为积极、30%为中性、25%为消极，准确率为85%。基于BERT的模型将准确率提高到了92%。积极情绪在夏季达到峰值，中性情绪在4月最高，消极情绪保持稳定。心理分析显示自尊与积极情绪之间存在强烈的正相关，而社会压力则呈负相关。年轻用户和女性在情绪和心理因素方面表现出显著差异。
本研究对社交媒体上的审美提升话语进行了全面分析，揭示了季节性和人口统计学上的情绪变化以及深刻的心理影响。这些见解对于美容行业的从业者和心理健康专业人员制定策略和支持机制至关重要。该研究强调需要进行负责任的信息传播和呈现现实的美，以减轻负面心理影响。
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