Seetan Khaled, Yassin Raghad Yousef, Khamees Almu'atasim, Alzaqh Motasem, Muhanna Sara I J, Ananzeh Ghayda, Abu Jubran Maha Ahmad
Department of Clinical Sciences, Faculty of Medicine, Yarmouk University, Irbid, Jordan.
Faculty of Pharmacy, Yarmouk University, Irbid, Jordan.
Aesthetic Plast Surg. 2025 Mar;49(5):1469-1477. doi: 10.1007/s00266-024-04470-8. Epub 2024 Oct 28.
Aesthetics or cosmetics procedures are among the most commonly performed procedures. More people are getting cosmetic treatments because of social media use. The study looked into the influence of social media on cosmetic dermatology decisions in Jordan.
We conducted a community-based comparative case-control study among the adult Jordanian population through an online structured questionnaire.
The total number of participants was 2704 (1629 cases vs. 1084 controls). The mean age was 26.3 years. Females constituted 90.4% of the aesthetic procedures group and 80.6% of the non-aesthetic procedures group. Participants who underwent aesthetic procedures were likelier to use social media, report that social media helped them, and post photographs on Instagram, Snapchat, and WhatsApp more than those who did not (p < 0.001 for all). The majority of participants underwent aesthetic procedures obtained from their thoughts. The aesthetic procedure group was influenced more by Instagram (p < 0.001), Facebook (p = 0.034), and Snapchat (p < 0.001). Self-satisfaction with one's appearance was the main reason not to pursue an aesthetic procedure (58%) while repairing damage was the most common reason to undergo the procedure (76%). Acne scarring treatment (49.9%) was the most popular procedure. About 52.7% of procedures were performed by a dermatologist.
Social media directly affects people's decisions to perform aesthetic procedures. Facebook, Snapchat, and Instagram showed more influencing effects on aesthetic procedures. People who have done aesthetic procedures were likelier to utilize social media, follow aesthetic dermatologists, practitioners, or social media influencers, and support aesthetic procedure advertisements. To achieve better outcomes, the rising numbers of cosmetic procedures based on social media necessitate the dermatologist or practitioner to develop a good understanding of patients' motivations to seek aesthetic dermatological procedures.
Level of Evidence III, case-control study This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266 .
美容或整形手术是最常进行的手术之一。由于社交媒体的使用，越来越多的人接受美容治疗。该研究调查了社交媒体对约旦美容皮肤科决策的影响。
我们通过在线结构化问卷对约旦成年人群进行了一项基于社区的比较病例对照研究。
参与者总数为2704人（1629例病例 vs. 1084例对照）。平均年龄为26.3岁。女性在美容手术组中占90.4%，在非美容手术组中占80.6%。接受美容手术的参与者比未接受者更有可能使用社交媒体、表示社交媒体对他们有帮助，以及在照片墙（Instagram）、阅后即焚（Snapchat）和WhatsApp上发布照片（所有p值均<0.001）。大多数接受美容手术的参与者是出于自身想法。美容手术组受照片墙（p<0.001）、脸书（Facebook，p = 0.034）和阅后即焚（p<0.001）的影响更大。对自己外表的自我满意度是不进行美容手术的主要原因（58%），而修复损伤是进行美容手术最常见的原因（76%）。痤疮瘢痕治疗（49.9%）是最受欢迎的手术。约52.7%的手术由皮肤科医生进行。
社交媒体直接影响人们进行美容手术的决策。脸书、阅后即焚和照片墙对美容手术显示出更大的影响作用。接受过美容手术的人更有可能使用社交媒体、关注美容皮肤科医生、从业者或社交媒体有影响力的人，并支持美容手术广告。为了取得更好的效果，基于社交媒体的美容手术数量不断增加，这就要求皮肤科医生或从业者深入了解患者寻求美容皮肤科手术的动机。
证据级别III：证据级别III，病例对照研究 本期刊要求作者为每篇文章指定证据级别。有关这些循证医学评级的完整描述，请参阅目录或作者在线指南www.springer.com/00266 。
