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作者信息

Como Mariasilvia, Cannas Ludovica, Dacquino Mariateresa, De Giovanni Gabriele, Maconi Antonio

机构信息

Dipartimento Attività integrate ricerca e innovazione (Dairi), Azienda ospedaliero-universitaria SS. Antonio e Biagio e Cesare Arrigo, Alessandria.

出版信息

Recenti Prog Med. 2024 Nov;115(11):564-565. doi: 10.1701/4365.43604.

Abstract

After the normalization of social media in the Public Administration, they have become crucial to increasing citizen satisfaction. Alexandria Hospital has created a compliant website and an active presence on Facebook, Instagram, LinkedIn, X and YouTube. The main objectives of the "True or False" campaign are to educate the public on health issues, fight misinformation and evaluate knowledge on prevention. It was born from the evolution of the inclusion of polls in Instagram stories to increase streaming engagement. The campaign addressed topics such as breastfeeding and antibiotic resistance with true/false posts, followed by explanations from Aou AL health professionals. In 2023, the format became more interactive: followers were invited to answer true/false questions on topics such as breastfeeding and antibiotic resistance through the sentiments proposed by Facebook posts, awaiting responses from healthcare professionals published the next day. On World Cancer Day, the hospital asked eight questions, receiving 60 to 200 responses per post. Participants answered an average of six questions correctly, with accuracy ranging from 99% on UV exposure to 59% on post-surgery driving. These interactive campaigns foster trust and improve dialogue between PA and citizens.

摘要

在公共管理中社交媒体实现常态化之后,它们对于提高公民满意度变得至关重要。亚历山大医院创建了一个合规的网站,并在脸书、照片墙、领英、X和优兔上保持活跃。“是非”活动的主要目标是就健康问题对公众进行教育,打击错误信息并评估预防知识。它源于在照片墙故事中纳入民意调查以提高直播参与度的演变。该活动通过真假帖子探讨了母乳喂养和抗生素耐药性等话题,随后由奥阿健康专业人员进行解释。2023年,这种形式变得更具互动性:邀请关注者通过脸书帖子提出的观点,回答关于母乳喂养和抗生素耐药性等话题的是非问题,等待第二天发布的医疗保健专业人员的回复。在世界癌症日,医院提出了八个问题,每个帖子收到60至200个回复。参与者平均正确回答了六个问题,准确率从紫外线暴露方面的99%到术后驾驶方面的59%不等。这些互动活动促进了信任,并改善了公共管理部门与公民之间的对话。

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