Poulova Petra, Wang Huan, Lin Song, Wu Xiujun, Tehseen Shehnaz, Liu Xiao
Department of Informatics and Quantitative Methods, Faculty of Informatics and Management, University of Hradec Kralove, 500 03 Hradec Králové, Czech Republic.
School of Economics and Management, Chongqing Jiaotong University, 400060 Chongqing, China.
Acta Psychol (Amst). 2024 Nov;251:104538. doi: 10.1016/j.actpsy.2024.104538. Epub 2024 Nov 22.
This study investigated the impact of Hofstede cultural dimensions on sustainable competitive advantage with the mediating role of entrepreneurial innovativeness among Malays, Malaysian Chinese, and Malaysian Indian entrepreneurs in the retail industry. This study involved a quantitative approach with standardized questionnaires distributed among target respondents through non-probability sampling techniques, including snowball sampling, quota sampling, and convenience sampling. The data were collected in a cross-sectional setting from Malaysian retail ethnic entrepreneurs. AMOS-SEM and SPSS were used to analyze the data. The findings of this study revealed a positive and significant influence of indulgence, long-term orientation, masculinity, and low power distance on sustainable competitive advantage among Chinese, Malay, and Indian entrepreneurs. Furthermore, the direct effect of entrepreneurial innovativeness was also positive and significant in terms of sustainable competitive advantage among Chinese, Malay, and Indian entrepreneurs. Finally, the indirect effects of collectivism, indulgence, low uncertainty avoidance, low power distance, masculinity, and long-term orientation on sustainable competitive advantage through mediator entrepreneurial innovativeness were positive and significant among Malaysian Chinese. However, in Malay (indulgence) and India (collectivism, low uncertainty avoidance, and low power distance), these were not significant. Our results suggest that academics and businesses should consider how cultural norms of masculinity, long-term orientation, and uncertainty avoidance impact sustainable competitive advantage activities. Rewards encouraging sustainable competitive advantage in one subculture may not promote it in another. Subcultural norms influence entrepreneurs' decisions, expectations, and incentives in a culturally diverse community.
本研究调查了霍夫斯泰德文化维度对可持续竞争优势的影响，其中创业创新性在马来西亚零售业的马来族、马来西亚华裔和马来西亚印度裔企业家中起到中介作用。本研究采用定量研究方法，通过非概率抽样技术（包括滚雪球抽样、配额抽样和便利抽样）向目标受访者发放标准化问卷。数据是在横断面环境中从马来西亚零售行业的族裔企业家那里收集的。使用AMOS-SEM和SPSS对数据进行分析。本研究结果显示，放纵、长期取向、男性化和低权力距离对华裔、马来裔和印度裔企业家的可持续竞争优势具有积极且显著的影响。此外，创业创新性的直接效应在华裔、马来裔和印度裔企业家的可持续竞争优势方面也呈积极且显著。最后，集体主义、放纵、低不确定性规避、低权力距离、男性化和长期取向通过中介变量创业创新性对可持续竞争优势的间接效应在马来西亚华裔中呈积极且显著。然而，在马来族（放纵）和印度裔（集体主义、低不确定性规避和低权力距离）中，这些效应并不显著。我们的研究结果表明，学者和企业应考虑男性化、长期取向和不确定性规避等文化规范如何影响可持续竞争优势活动。在一种亚文化中鼓励可持续竞争优势的奖励措施，在另一种亚文化中可能无法起到促进作用。亚文化规范会影响文化多元社区中企业家的决策、期望和激励措施。
