Yu Xiaoling, Zhao Xiuli, Hou Yongxiong
School of Marxism, South China Normal University, Guangzhou, China.
Academy of Art and Design, Guangdong AIB Polytechnic, Guangzhou, China.
Front Psychol. 2023 Nov 30;14:1292797. doi: 10.3389/fpsyg.2023.1292797. eCollection 2023.
Entrepreneurial creativity is an important part of entrepreneurs' competency structure, and studies have been conducted to explore its impact on outcome variables like entrepreneurial performance, etc., but there are fewer studies on its antecedent variables at the individual level. In the relational model of entrepreneurial creativity, cognitive flexibility, entrepreneurial alertness, and entrepreneurial self-efficacy are included to construct a mediated use spss26.0 model, and data are collected from a research sample of 325 entrepreneurs for empirical analysis. The results indicate that: cognitive flexibility has a positive effect on entrepreneurial creativity; entrepreneurial alertness plays an independent mediating role between cognitive flexibility and entrepreneurial creativity, which is similar to how entrepreneurial self-efficacy plays the role between cognitive flexibility and creativity; entrepreneurial alertness and entrepreneurial self-efficacy then play a chain mediating role between cognitive flexibility and creativity. These findings reveal that three variables jointly influence entrepreneurial creativity, providing new theoretical and practical insights for understanding and enhancing entrepreneurial creativity. In addition, the study provides valuable guidance for entrepreneurship education and training, which can help entrepreneurs to better utilize their creativity and thus promote innovation and success in entrepreneurial activities.
创业创造力是企业家能力结构的重要组成部分，已有研究探讨其对创业绩效等结果变量的影响，但对其个体层面的前因变量研究较少。在创业创造力的关系模型中，纳入认知灵活性、创业警觉性和创业自我效能感，构建中介效应模型并使用SPSS26.0进行分析，从325名企业家的研究样本中收集数据进行实证分析。结果表明：认知灵活性对创业创造力有正向影响；创业警觉性在认知灵活性和创业创造力之间起独立中介作用，创业自我效能感在认知灵活性和创造力之间的作用与之类似；创业警觉性和创业自我效能感在认知灵活性和创造力之间起链式中介作用。这些发现揭示了三个变量共同影响创业创造力，为理解和提升创业创造力提供了新的理论和实践见解。此外，该研究为创业教育和培训提供了有价值的指导，有助于企业家更好地发挥创造力，从而促进创业活动中的创新和成功。
