Kagaya Sachina, Widmar Nicole Olynk, Kilders Valerie
Department of Agricultural Economics, Purdue University, 403 Mitch Daniels Blvd. West Lafayette, IN 47906, United States.
Department of Agricultural Economics, Purdue University, 403 Mitch Daniels Blvd. West Lafayette, IN 47906, United States.
Poult Sci. 2025 Jan;104(1):104482. doi: 10.1016/j.psj.2024.104482. Epub 2024 Nov 13.
Retail prices for eggs surged during the period from early 2022 to mid-2023 in the U.S. We investigate the impact of egg price fluctuations on online and social media discourse, analyzing the relationship between egg prices and public sentiment. Utilizing online and social media listening data from September 2019 to August 2023, we explore how the total number of statements (i.e., mentions) and sentiment respond to changes in egg prices in the U.S. We find a significant association between increases in egg prices and both the volume of mentions and the sentiment of online discussions. Notably, mentions increased and sentiment became more negative as egg prices rose, highlighting a clear public response to price changes. However, the relationship between egg prices and online and social media attention is complex, which becomes apparent when studying the timing of increased concern with the timing of online news media coverage. Importantly, using regression discontinuity in time, we show that online and social media conversations about eggs and egg prices tend to increase after the rapid rise in online news coverage. Similarly, online and social media conversations about eggs and egg prices tend to decrease after the rapid rise in online news coverage.
2022年初至2023年年中期间，美国鸡蛋零售价格飙升。我们调查了鸡蛋价格波动对网络和社交媒体话语的影响，分析了鸡蛋价格与公众情绪之间的关系。利用2019年9月至2023年8月的网络和社交媒体倾听数据，我们探究了声明总数（即提及次数）和情绪如何回应美国鸡蛋价格的变化。我们发现鸡蛋价格上涨与提及次数以及网络讨论情绪之间存在显著关联。值得注意的是，随着鸡蛋价格上涨，提及次数增加且情绪变得更加负面，凸显了公众对价格变化的明显反应。然而，鸡蛋价格与网络和社交媒体关注度之间的关系较为复杂，这在研究对在线新闻媒体报道时机的关注度增加的时间时变得明显。重要的是，使用时间上的回归断点设计，我们表明，在在线新闻报道迅速增加之后，关于鸡蛋和鸡蛋价格的网络和社交媒体对话往往会增加。同样，在在线新闻报道迅速增加之后，关于鸡蛋和鸡蛋价格的网络和社交媒体对话往往会减少。
