Schlotthauer Antonella, Borgo Maria Agustina, Ketterer Erica
Universidad Nacional de Entre Ríos.
Rev Fac Cien Med Univ Nac Cordoba. 2024 Dec 13;81(4):640-654. doi: 10.31053/1853.0605.v81.n4.42297.
Mothers are the main mediators in the process of selecting and buying food for their children.
Describe the purchasing attitude of mothers in response to the demand for ultra-processed foods by children between 8 and 12 years of age. For this, it was proposed: i) Characterize the ultra-processed foods that children request according to their mothers, ii) ii) Identify the factors considered when purchasing the foods requested by their children, iii) Evaluate their perception of the influence of advertising in their children's demand for food, and iv) Describe their attitude towards the behavior of children during purchases of ultra-processed foods.
Non-experimental, cross-sectional, and descriptive quantitative study. An online survey was designed that allowed reaching the participation of 126 mothers of 153 children. Data were analyzed using univariate descriptive analysis techniques.
Sweet and salty cookies, desserts and ice creams, and sugary drinks were the products most requested by children. Mothers mainly considered price and nutritional quality when purchasing these foods. In addition, 83.3% of mothers stated that food advertising influences their children's demands. At the insistence of the children, more than 50% of the mothers occasionally agreed to purchase, although 73.8% had no difficulties refusing the requests.
The purchasing attitude of mothers mediates between the demands of their children and their own decisions, establishing limits regarding certain foods requested.
母亲是为孩子挑选和购买食物过程中的主要调解者。
描述母亲在应对8至12岁儿童对超加工食品需求时的购买态度。为此，提出了以下几点：i）根据母亲的描述，对儿童要求的超加工食品进行特征描述；ii）确定在购买孩子要求的食品时所考虑的因素；iii）评估她们对广告对孩子食品需求影响的认知；iv）描述她们对孩子在购买超加工食品时行为的态度。
非实验性、横断面描述性定量研究。设计了一项在线调查，共有153名儿童的126位母亲参与。使用单变量描述性分析技术对数据进行分析。
甜咸饼干、甜点和冰淇淋以及含糖饮料是儿童最常要求的产品。母亲在购买这些食品时主要考虑价格和营养质量。此外，83.3%的母亲表示食品广告会影响孩子的需求。在孩子的坚持下，超过50%的母亲偶尔会同意购买，尽管73.8%的母亲拒绝孩子的要求时没有困难。
母亲的购买态度在孩子的需求和她们自己的决定之间起到调解作用，对孩子要求的某些食品设定了限制。
