Soteras Trinidad, Szerman Natalia, Merayo Manuela, Vaudagna Sergio Ramón, Denoya Gabriela Inés, Guerrero Luis, Galmarini Mara Virginia
Instituto Nacional de Tecnología Agropecuaria (INTA), Instituto Tecnología de Alimentos. Nicolás Repetto y De los Reseros s/n, 1686, Hurlingham, Buenos Aires, Argentina; UEDD INTA-CONICET Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables. Nicolás Repetto y De los Reseros s/n, 1686, Hurlingham, Buenos Aires, Argentina.
Instituto Nacional de Tecnología Agropecuaria (INTA), Instituto Tecnología de Alimentos. Nicolás Repetto y De los Reseros s/n, 1686, Hurlingham, Buenos Aires, Argentina; UEDD INTA-CONICET Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables. Nicolás Repetto y De los Reseros s/n, 1686, Hurlingham, Buenos Aires, Argentina; Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET), Argentina.
Appetite. 2025 Feb 1;206:107817. doi: 10.1016/j.appet.2024.107817. Epub 2024 Dec 12.
Meat alternatives' popularity is increasing worldwide. Nevertheless, the attitudes and motivations underpinning their adoption still evolve and may differ by region. In Argentina, where meat consumption per capita is among the highest globally, the market for plant-based meat alternatives (PBMAs) is just beginning to develop. Few reports attempt to explain the behavior of the Argentinian population regarding these products. This study explored the knowledge, attitudes, and perceptions of meat analogues and hybrid products through a national online survey (N = 2339). Also, barriers and drivers to their consumption as well as the target segments were identified. Participants were classified as omnivores 73.8%, flexitarians 19.5%, vegetarians 6%, and vegans 0.7%. Despite the significant lack of awareness about PBMAs, there is a strong willingness to adopt them, with females, younger respondents, and those with lower incomes more open to these options. The main drivers for consumption were health concerns, animal welfare, and environmental awareness. Familiarity was a key factor influencing the adoption, as evidenced by the openness of well-informed omnivores. Lack of available options represented the main limitation for consumption and distrust regarding their origin and sensory appeal were the primary reasons for rejection. This study reveals a potential market for PBMAs in Argentina, highlighting that guaranteeing nutritional and sensory quality is crucial. Educating consumers is also essential for their widespread acceptance.
肉类替代品在全球范围内的受欢迎程度日益提高。然而，人们采用这些替代品的态度和动机仍在不断演变，且可能因地区而异。在阿根廷，其人均肉类消费量位居全球前列，植物性肉类替代品（PBMA）市场才刚刚开始发展。很少有报告试图解释阿根廷民众对这些产品的行为。本研究通过一项全国性在线调查（N = 2339），探究了人们对肉类类似物和混合产品的知识、态度及认知。此外，还确定了消费这些产品的障碍和驱动因素以及目标群体。参与者被分类为杂食者（73.8%）、弹性素食者（19.5%）、素食者（6%）和纯素食者（0.7%）。尽管对PBMA的认知严重不足，但人们对采用它们有着强烈的意愿，女性、年轻受访者以及低收入者对这些选择更为开放。消费的主要驱动因素是对健康的关注、动物福利和环保意识。熟悉程度是影响采用的关键因素，这一点从消息灵通的杂食者的接受程度中得到了证明。缺乏可选择的产品是消费的主要限制因素，而对其来源和感官吸引力的不信任是拒绝的主要原因。本研究揭示了阿根廷PBMA的潜在市场，强调保证营养和感官质量至关重要。对消费者进行教育对于它们的广泛接受也必不可少。
