Factors Associated with Information Needs and Information-Seeking Intention Among People with Cancer Experience in Hong Kong.

Information is crucial for person-centered cancer care. This study investigated sociodemographic, psychological, and communicative factors associated with perceived information needs and the intention to continue seeking information among individuals with cancer experience in Hong Kong. Data were drawn from the INSIGHTS-Hong Kong (International Studies to Investigate Global Health Information Trends) survey, which included 510 respondents with personal cancer experience or as family members and close friends of those diagnosed with cancer. The findings revealed that 62% of participants perceived knowledge deficits and needed more cancer information, yet only 43% intended to seek additional information. Greater cancer worry, extensive effort in previous information searches, and concerns about information quality were significantly associated with heightened information needs. These results highlight key areas for prioritization in educational and supportive care initiatives to address unmet support needs. Additionally, the intention to seek further information was associated with perceived information needs, cancer severity, subjective norms, and concerns about information usefulness. These findings suggest strategies to enhance supportive care services by addressing unmet information needs through expanding access to credible and clear information, enhancing credibility assessment skills, emphasizing cancer risks, and leveraging support networks for individuals affected by cancer. This study lays the groundwork for future research on cancer information engagement in Hong Kong and other settings.