促进撒哈拉以南非洲地区疫苗接种行为的沟通策略。
Communication strategies to promote vaccination behaviours in sub-Saharan Africa.
作者信息
West Rebecca L, Hurst Nisa, Sharma Sunny, Henry Beverley, Vitale-Rogers Shannon, Mutahi William, Salt Frances, Gardner Cassie, Turley Gareth, Ezeanochie Nnamdi, Betik Jason, Panagiotakopoulou Sofia, April Janice, Paige Samantha R
机构信息
Ipsos, London, UK.
Boston University School of Public Health, Boston, MA, USA.
出版信息
BMC Glob Public Health. 2023 Jul 31;1(1):10. doi: 10.1186/s44263-023-00004-7.
Abstract
Effective public health communication is needed to increase COVID-19 vaccination uptake in sub-Saharan Africa. We present six best practices: (1) use of collective action/altruism, (2) use of relatable language, (3) tailoring messages, (4) use of gain-framed messages, (5) use of trusted messengers and (6) use of research to test messages.
摘要
需要有效的公共卫生沟通来提高撒哈拉以南非洲地区的新冠疫苗接种率。我们提出六项最佳实践：（1）运用集体行动/利他主义，（2）使用通俗易懂的语言，（3）量身定制信息，（4）使用正向框架信息，（5）利用可信的传播者，以及（6）运用研究来测试信息。
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