González-Luis Hildegart, Azurmendi Ana, Basanta-Vázquez Blanca, Pujol Francesc
University of Navarra. School of Nursing. Department of Community, Maternity and Pediatric Nursing. Pamplona. Spain.
University of Navarra. School of Communication. Department of Public Communication. Pamplona. Spain.
An Sist Sanit Navar. 2024 Dec 19;47(3):e1095. doi: 10.23938/ASSN.1095.
A Spanish nurse posted a video on TikTok criticizing the requirement of a certain level of Catalan to work in the public health system of Catalonia (Spain). The video went viral, eliciting reactions from social media users, politicians, and professional nursing organizations. This study aims to evaluate the reputational damage suffered by the nurse, her hospital, and the nursing profession, with the goal of proposing actions to prevent, avoid, or manage similar situations.
A sequential exploratory mixed-methods design was used to analyse the content of the video, its impact on the press and social media, and the management of the communication crisis by the hospital and nursing organizations involved.
The nurse exercised her right to freedom of expression. However, her choice to convey the message, wearing the uniform that identified her as a staff member of a specific hospital, and her criticism of the language level requirement, led to reputational damage after the video spread via the press and Twitter/X. The hospital's reputation was affected due to the nurse being identified as one of its employees. In contrast, the reputation of the nursing profession was not significantly harmed, as multiple information sources suggested the incident was isolated. The creation of a safe, self-regulatory framework and training in social media and communication management are proposed as measures for healthcare centres, nursing organizations, and academic institutions to implement.
The reputations of both the nurse and her hospital were impacted. A methodological model for analysing similar situations is proposed.
一名西班牙护士在TikTok上发布了一段视频，批评在加泰罗尼亚（西班牙）公共卫生系统工作需要达到一定的加泰罗尼亚语水平这一要求。该视频迅速走红，引发了社交媒体用户、政治家和专业护理组织的反应。本研究旨在评估该护士、她所在的医院以及护理行业所遭受的声誉损害，以期提出预防、避免或处理类似情况的行动建议。
采用顺序探索性混合方法设计，分析视频内容、其对媒体和社交媒体的影响，以及相关医院和护理组织对沟通危机的处理情况。
该护士行使了她的言论自由权。然而，她选择传达这一信息时身着表明其为特定医院工作人员的制服，以及她对语言水平要求的批评，导致视频经媒体和推特/X传播后造成了声誉损害。由于该护士被认定为医院员工之一，医院的声誉受到了影响。相比之下，护理行业的声誉并未受到显著损害，因为多个信息来源表明该事件是孤立的。建议创建一个安全的自我监管框架，并开展社交媒体和沟通管理方面的培训，作为医疗保健中心、护理组织和学术机构应实施的措施。
该护士及其医院的声誉均受到了影响。提出了一个分析类似情况的方法模型。
