National Clinician Scholar Program, University of Pennsylvania, Philadelphia, PA, USA.
Tuck School of Business, Dartmouth College, Hanover, NH, USA.
Public Health Nurs. 2021 Jul;38(4):603-609. doi: 10.1111/phn.12903. Epub 2021 Apr 20.
The COVID-19 pandemic and subsequent proliferation of misinformation have created parallel public health crises. Social media offers a novel platform to amplify evidence-based communication to broader audiences. This paper describes the application of science communication engagement on social media platforms by an interdisciplinary team of female scientists in a campaign called Dear Pandemic. Nurses are trusted professionals trained in therapeutic communication and are central to this effort. The Dear Pandemic campaign now has more than 97,000 followers with international and multilingual impact. Public health strategies to combat misinformation and guide individual behavior via social media show promise, and require further investment to support this novel dissemination of science communication.
COVID-19 大流行和随之而来的错误信息泛滥造成了平行的公共卫生危机。社交媒体为向更广泛的受众扩大基于证据的传播提供了一个新颖的平台。本文介绍了一个由女性科学家组成的跨学科团队在一个名为“亲爱的大流行”的活动中如何在社交媒体平台上应用科学传播参与。护士是受过治疗性沟通培训的可信专业人员,是这一努力的核心。“亲爱的大流行”运动现在拥有超过 97000 名关注者,具有国际和多语言影响力。通过社交媒体对抗错误信息和指导个人行为的公共卫生策略显示出了希望,需要进一步投资来支持这种新颖的科学传播。