Xu Qiaoyun, Xu Yan, Ma Chao
Normal School, Jinhua University of Vocational Technology, Jinhua, Zhejiang, China.
School of Marxism, Shanghai University of Finance and Economics, Yangpu District, Shanghai, China.
PLoS One. 2024 Dec 19;19(12):e0315805. doi: 10.1371/journal.pone.0315805. eCollection 2024.
The development of new media has enabled intangible cultural heritage to be disseminated through online platforms and attracted the attention of many contemporary young people. Classification and discussion on the value of intangible cultural heritage is an important way to help the inheritance and dissemination.
DESIGN/METHODOLOGY/APPROACH: Real online reviews were collected based on the Bilibili website as the research data source. A text-based BiGRU-Attention model was conducted to achieve value recognition and classification, and keyword statistics and topic analysis were performed for topic discussion among comments.
Using the BiGRU-Attention model to classify intangible cultural heritage's contemporary values has a performance with precision, recall, and F1 score of more than 77%, the category of CVP (Cultural Value Perception) has the best classification performance. Through the topic analysis of comments and keywords, the cultural value of intangible cultural heritage is its core connotation, social value is the main purpose, and economic value is the power source.
A BiGRU-Attention model based on BERT word embedding is proposed to achieve a text contemporary value perception recognition method based on user-generated content.
新媒体的发展使非物质文化遗产能够通过网络平台进行传播，并吸引了众多当代年轻人的关注。对非物质文化遗产的价值进行分类和探讨是助力其传承与传播的重要途径。
设计/方法/途径：以哔哩哔哩网站为研究数据源，收集真实的网络评论。构建基于文本的双向门控循环单元-注意力（BiGRU-Attention）模型以实现价值识别与分类，并对评论间的主题讨论进行关键词统计和主题分析。
使用BiGRU-Attention模型对非物质文化遗产的当代价值进行分类，精确率、召回率和F1分数均超过77%，文化价值感知（CVP）类别分类性能最佳。通过对评论和关键词的主题分析可知，非物质文化遗产的文化价值是其核心内涵，社会价值是主要目的，经济价值是动力源泉。
提出一种基于BERT词嵌入的BiGRU-Attention模型，实现基于用户生成内容的文本当代价值感知识别方法。
