Ruiz Eloy F, Ponce Oscar J, Fernandez Helen M
Department of Medicine, Rutgers New Jersey Medical School, Newark, New Jersey, USA.
Brookdale Department of Geriatrics and Palliative Medicine, Icahn School of Medicine at Mount Sinai, New York, New York, USA.
J Am Geriatr Soc. 2025 Jun;73(6):1857-1862. doi: 10.1111/jgs.19338. Epub 2024 Dec 27.
The COVID-19 pandemic accelerated the shift from in-person to virtual recruitment, prompting residency and fellowship programs to adopt innovative strategies, such as leveraging social media platforms to attract applicants and enhance visibility. Our aim was to identify and describe the presence of U.S. geriatric medicine fellowship programs on X.
We identified all U.S. geriatric medicine fellowship programs using FREIDA, and then located their X accounts through a stepwise process. Data were collected on account creation, number of followers, posts, and activity level, with an analysis of the last 100 posts from the most active accounts. Descriptive statistics were used to analyze the data.
Among the 147 geriatric medicine fellowship programs identified, 38 (25.9%) had an X account. The majority of accounts were created after the start of the pandemic, reflecting likely the adaptation to virtual recruitment processes. Only a few accounts generated the majority of posts and followers. The accounts primarily posted or reposted educational content, research highlights, and promotional material.
The use of X by geriatric medicine programs is still significantly underutilized, with only one-fourth of them having an account. Half of the accounts were created after the COVID-19 pandemic began. Programs should focus on building a robust social media presence to increase their visibility, especially as virtual interviews have become a permanent part of recruitment.
新冠疫情加速了从线下招聘到线上招聘的转变，促使住院医师培训和专科医师培训项目采取创新策略，比如利用社交媒体平台吸引申请者并提高知名度。我们的目的是确定并描述美国老年医学专科医师培训项目在X平台上的情况。
我们使用FREIDA识别了所有美国老年医学专科医师培训项目，然后通过逐步流程找到它们在X平台上的账号。收集了关于账号创建、关注者数量、帖子和活跃度的数据，并对最活跃账号的最后100条帖子进行了分析。使用描述性统计分析数据。
在识别出的147个老年医学专科医师培训项目中，38个（25.9%）有X平台账号。大多数账号是在疫情开始后创建的，这可能反映了对线上招聘流程的适应。只有少数账号发布了大部分帖子并拥有大部分关注者。这些账号主要发布或转发教育内容、研究亮点和宣传材料。
老年医学项目对X平台的使用仍未得到充分利用，只有四分之一的项目有账号。一半的账号是在新冠疫情开始后创建的。各项目应专注于建立强大的社交媒体形象以提高知名度，尤其是鉴于线上面试已成为招聘的固定环节。
