Vergeer Laura, Mulligan Christine, Jeong Hayun, Khan Ayesha, L'Abbé Mary R
Department of Nutritional Sciences, Temerty Faculty of Medicine, University of Toronto, Toronto, ON, Canada.
Public Health Nutr. 2025 Jan 7;28(1):e17. doi: 10.1017/S1368980024002659.
To examine the proportion of products offered by leading food brands in Canada that are 'unhealthy' according to Health Canada's (HC) nutrient profile model for proposed restrictions on food marketing to children (M2K-NPM).
Nutritional information for products offered by top brands was sourced from the University of Toronto FLIP and Menu-FLIP 2020 databases, respectively. HC's M2K-NPM, which includes thresholds for Na, total sugars and saturated fat, was applied to products.
Canada.
Overall, 1385 products from top breakfast cereal ( 15 brands, 222 products), beverage ( 21 brands, 769 products) and yogurt ( 10 brands, 394 products) brands, and 3153 menu items from seventeen chain restaurants in Canada were assessed ( 60 unique brands overall).
For 42 % of brands ( 21), 100 % of their products exceeded ≥1 nutrient threshold(s), with ≥50 % of the products offered by twenty-three brands (46 %) exceeding two thresholds. Specifically, one or more nutrient thresholds were exceeded by ≥50 % of the products offered by 14/15 breakfast cereal brands, 18/21 beverage brands, all ten yogurt brands and all seventeen restaurant brands. Notably, 100·0 % of the products offered by ten breakfast cereal, six beverage, two yogurt and three restaurant brands exceeded ≥1 threshold(s).
Most products offered by top food brands in Canada exceeded HC's M2K-NPM thresholds. Nonetheless, these brands could still be marketed under the proposed regulations, which exclude brand marketing (i.e. promotions without an identifiable product) despite its contribution to marketing power. These findings reinforce the need for Canada and other countries to include brand marketing in M2K policies.
根据加拿大卫生部（HC）针对拟议的儿童食品营销限制的营养成分模型（M2K-NPM），研究加拿大主要食品品牌所提供产品中“不健康”产品的比例。
顶级品牌所提供产品的营养信息分别来自多伦多大学的FLIP和2020年菜单-FLIP数据库。将HC的M2K-NPM（包括钠、总糖和饱和脂肪的阈值）应用于产品。
加拿大。
总体而言，对来自顶级早餐谷物（15个品牌，222种产品）、饮料（21个品牌，769种产品）和酸奶（10个品牌，394种产品）品牌的1385种产品，以及加拿大17家连锁餐厅的3153个菜单项进行了评估（总共60个独特品牌）。
对于42%的品牌（21个），其100%的产品超过了≥1个营养阈值，23个品牌（46%）所提供的产品中有≥50%超过了两个阈值。具体而言，14/15个早餐谷物品牌、18/21个饮料品牌、所有10个酸奶品牌和所有17个餐厅品牌所提供的产品中有≥50%超过了一个或多个营养阈值。值得注意的是，10个早餐谷物品牌、6个饮料品牌、2个酸奶品牌和3个餐厅品牌所提供的产品中有100.0%超过了≥1个阈值。
加拿大顶级食品品牌所提供的大多数产品超过了HC的M2K-NPM阈值。尽管如此，根据拟议的法规，这些品牌仍可进行营销，该法规排除了品牌营销（即无明确产品的促销活动），尽管其对营销影响力有贡献。这些发现强化了加拿大和其他国家在M2K政策中纳入品牌营销的必要性。
