Wang Chunzhen, Zhao Xin, Hong Jianzhong
Key Laboratory of Adolescent Cyberpsychology and Behavior (CCNU), Ministry of Education, Wuhan 430079, China.
Key Laboratory of Human Development and Mental Health of Hubei Province, School of Psychology, Central China Normal University, Wuhan 430079, China.
Behav Sci (Basel). 2024 Dec 9;14(12):1177. doi: 10.3390/bs14121177.
Interaction is typically at the core of the value co-creation process through operant resource exchange in online collaborative innovation communities (OCICs). While some studies emphasize the facilitating effect of interaction on value co-creation, others have drawn opposite conclusions, such as more peer interaction leads to less idea generation. Thus, the purpose of this paper is to utilize the service ecosystem framework to clarify the overall relationship between interaction and value co-creation and to explore the moderating factors that may have contributed to the divergence and inconsistency of previous studies. We conducted a meta-analysis of 65 effect sizes obtained from 63 articles with a cumulative sample size of 25,185 between 2004 and 2023, using a random effects model. The results indicate that interaction has a significantly positive impact on user value co-creation within OCICs ( = 0.453, 95%CI [0.405, 0.499]), and the heterogeneity among studies was significant ( = 1409.29, < 0.001). The strength of this correlation was moderated by the types of interaction (human-computer or human-human interactions), the types of OCICs (business-sponsored or socially constructed online communities), and the number of involved OCICs (one or multiple online communities), but not by the cultural background. These findings support the service ecosystem perspective rather than resource scarcity theory by resolving the mixed findings regarding the relationship between interaction and user value co-creation. Furthermore, this study systematically examined the contingent factors separately across three levels, micro (types of actor interactions), meso (types and number of OCICs), and macro (cultural background), combining the whole and the part insights, and empirically integrating service ecosystems as the foundational paradigm and unit of analysis for value co-creation research for the first time. This research contributes to theoretical frameworks in service ecosystems and offers actionable insights for management practices in business and marketing.
在在线协作创新社区（OCIC）中，互动通常是通过操作性资源交换实现价值共创过程的核心。虽然一些研究强调互动对价值共创的促进作用，但另一些研究却得出了相反的结论，比如更多的同行互动会导致创意产生减少。因此，本文旨在利用服务生态系统框架来阐明互动与价值共创之间的整体关系，并探索可能导致先前研究出现分歧和不一致的调节因素。我们使用随机效应模型，对2004年至2023年间从63篇文章中获得的65个效应量进行了荟萃分析，累积样本量为25185。结果表明，互动对OCIC中的用户价值共创具有显著的正向影响（ = 0.453，95%置信区间[0.405，0.499]），且研究之间的异质性显著（ = 1409.29， < 0.00）。这种相关性的强度受到互动类型（人机或人际互动）、OCIC类型（商业赞助或社会构建的在线社区）以及所涉及的OCIC数量（一个或多个在线社区）的调节，但不受文化背景的调节。这些发现通过解决关于互动与用户价值共创关系的混合研究结果，支持了服务生态系统视角而非资源稀缺理论。此外，本研究首次系统地从微观（参与者互动类型）、中观（OCIC的类型和数量）和宏观（文化背景）三个层面分别考察了权变因素，将整体与部分的见解相结合，并将服务生态系统作为价值共创研究的基础范式和分析单位进行了实证整合。本研究为服务生态系统的理论框架做出了贡献，并为商业和营销中的管理实践提供了可操作见解。
