Guo Ruirui, Kim Nayeon, Lee Jisun
Department of Communication Design, Changzhou University, Changzhou 213159, China.
Department of Spatial Design and Consumer Studies, The Catholic University of Korea, Bucheon 14662, Republic of Korea.
Behav Sci (Basel). 2024 Dec 21;14(12):1231. doi: 10.3390/bs14121231.
(1) Background: As digital technology continues to reshape visual landscapes, understanding how design elements influence customer experience has become essential. Eye-tracking technology offers a powerful, quantitative approach to assessing visibility, aesthetics, and design components, providing unique insights into visual engagement. (2) Methods: This paper presents a systematic review of eye-tracking methodologies applied in design research. Thirty studies were selected for analysis from recognized academic databases using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method. Employing the Population, Intervention, Comparison, and Outcomes (PICO) framework, this review focused on experimental studies in visual communication and new media design that utilized visual symbols for communication and leveraged new media technologies. (3) Results: The findings corroborated that eye-tracking technology offers in-depth insights into gaze patterns, visual perception, and attention, which can inform design strategies. This review shows that assessing visual designs based on eye-tracking data can enhance consumer-centered interfaces, better align with user preferences, and foster more engaged behaviors in both digital and physical environments. (4) Conclusions: This review deepens our understanding of the cognitive and emotional processes underlying visual engagement. It also suggests new avenues for integrating diverse eye-tracking metrics into design evaluation, offering practical applications for improving design strategies and advancing the field of design research.
（1）背景：随着数字技术不断重塑视觉景观，了解设计元素如何影响客户体验变得至关重要。眼动追踪技术提供了一种强大的定量方法来评估可见性、美学和设计元素，为视觉参与提供了独特的见解。（2）方法：本文对设计研究中应用的眼动追踪方法进行了系统综述。使用系统评价和荟萃分析的首选报告项目（PRISMA）方法，从公认的学术数据库中选择了30项研究进行分析。采用人群、干预、对照和结果（PICO）框架，本综述重点关注视觉传达和新媒体设计中的实验研究，这些研究利用视觉符号进行交流并利用新媒体技术。（3）结果：研究结果证实，眼动追踪技术能深入洞察注视模式、视觉感知和注意力，可为设计策略提供参考。本综述表明，基于眼动追踪数据评估视觉设计可以增强以消费者为中心的界面，更好地符合用户偏好，并在数字和物理环境中促进更多的参与行为。（4）结论：本综述加深了我们对视觉参与背后的认知和情感过程的理解。它还为将各种眼动追踪指标整合到设计评估中提出了新途径，为改进设计策略和推进设计研究领域提供了实际应用。
