Du Jiaojiao, Wang Yilei
WeiFang Vocational College, Weifang, China.
Huazhong Agricultural University, Hubei, China.
PLoS One. 2025 Jan 9;20(1):e0312491. doi: 10.1371/journal.pone.0312491. eCollection 2025.
Historic cultural blocks are areas where a city's material cultural heritage and humanistic characteristics converge, showcasing the city's unique features and preserving rich and complete urban memories. Research on historic blocks primarily involves strategies related to protection, renewal, planning, and enhancement. However, there is a paucity of studies that explore the relationship between landscape value perception and tourist behavioral intentions from the perspective of recreation participants during the development and renewal of historic cultural blocks. This study uses the Zhongshan Road and Sifang Road historic cultural blocks in Qingdao as a case example. By collecting multi-source data such as online texts, tourist questionnaires, and interviews, and employing qualitative analysis and structural equation modeling as quantitative analysis methods, the study reveals the structural relationship between landscape value perception, place identity, and tourist behavioral intentions: (1) Landscape value perception has a significant positive effect on tourist behavioral intentions; (2) Landscape value perception has a significant positive effect on place identity; (3) Place identity, as a mediating variable, does not mediate the relationship between ecological landscape value perception and skill education value perception, but partially mediates the relationship between historical cultural value perception and recreational value perception. Based on the research results, feedback on the development effectiveness of historic cultural blocks from the perspective of recreation participants can be visually obtained. This helps identify the pain points in the renewal and development process, pinpoint the perceptual dimensions of landscape value that need improvement, and effectively enhance the multiple dimensions of landscape value perception in the blocks. This, in turn, activates the tourism vitality of historic cultural blocks and forms a virtuous cycle model for their development.
历史文化街区是城市物质文化遗产与人文特色交汇的区域，展现了城市的独特风貌，留存着丰富而完整的城市记忆。对历史街区的研究主要涉及保护、更新、规划和提升等方面的策略。然而，在历史文化街区的开发与更新过程中，从休闲参与者的角度探讨景观价值感知与游客行为意向之间关系的研究却较为匮乏。本研究以青岛中山路和四方路历史文化街区为例，通过收集网络文本、游客问卷和访谈等多源数据，并运用定性分析和结构方程模型作为定量分析方法，揭示了景观价值感知、地方认同感与游客行为意向之间的结构关系：（1）景观价值感知对游客行为意向具有显著的正向影响；（2）景观价值感知对地方认同感具有显著的正向影响；（3）地方认同感作为中介变量，在生态景观价值感知与技能教育价值感知的关系中不起中介作用，但在历史文化价值感知与休闲价值感知的关系中起部分中介作用。基于研究结果，能够直观地获取休闲参与者对历史文化街区开发成效的反馈。这有助于识别更新与开发过程中的痛点，明确需要改进的景观价值感知维度，并有效提升街区景观价值感知的多个维度。进而激活历史文化街区的旅游活力，形成其发展的良性循环模式。
