Li Xinyu, Wang Pohsun, Li Long, Liu Jing
Faculty of Innovation and Design, City University of Macau, Macau, China.
School of Management, Suzhou University, Anhui, China.
Sci Rep. 2025 Jan 9;15(1):1447. doi: 10.1038/s41598-024-85009-4.
The city's rapid development would lead to irreversible changes in architectural heritage. As one of the ways to promote sustainable development, world heritage tourism has opened up a new perspective for the protection, inheritance and development of architectural heritage. Taking the study of architectural heritage in the Historic Centre of Macau as an example, employing eye-tracking experiment and semantic differential method (SD method) to explore the relationship between tourists' perceptions of visual elements of architectural heritage, positive emotions, and behavioral intentions. The results show that in terms of visual elements, the architectural style of the wall (p = 0.013 < 0.05, B = 0.165), the proportional balance of the windows (p = 0.047 < 0.05, B = 0.120), the exquisite decoration of the door (p = 0.028 < 0.05, B = 0.125), and the proportional balance of other buildings (p = 0.042 < 0.05, B = 0.121) have a positive impact on tourists' behavioral intention. In terms of positive emotions, positive (p = 0.001 < 0.05, B = 0.177), intense (p = 0.000 < 0.01, B = 0.228), and enthusiastic (p = 0.008 < 0.05, B = 0.156) emotions were positively correlated with behavioral intention. The research results can provide a scientific basis and decisional reference for the protection and tourism development of architectural heritage in the Historic Centre of Macau.
城市的快速发展将导致建筑遗产发生不可逆转的变化。作为促进可持续发展的途径之一，世界遗产旅游为建筑遗产的保护、传承与发展开辟了新的视角。以澳门历史城区建筑遗产研究为例，运用眼动追踪实验和语义差异法（SD法），探究游客对建筑遗产视觉元素的感知、积极情绪与行为意向之间的关系。结果表明，在视觉元素方面，墙体的建筑风格（p = 0.013 < 0.05，B = 0.165）、窗户的比例平衡（p = 0.047 < 0.05，B = 0.120）、门的精致装饰（p = 0.028 < 0.05，B = 0.125）以及其他建筑的比例平衡（p = 0.042 < 0.05，B = 0.121）对游客的行为意向有积极影响。在积极情绪方面，积极（p = 0.001 < 0.05，B = 0.177）、强烈（p = 0.000 < 0.01，B = 0.228）和热情（p = 0.008 < 0.05，B = 0.156）的情绪与行为意向呈正相关。研究结果可为澳门历史城区建筑遗产的保护与旅游开发提供科学依据和决策参考。
