Peng Wei
School of Foreign Languages, Central South University, Changsha, Hunan, China.
PLoS One. 2025 Jan 13;20(1):e0317380. doi: 10.1371/journal.pone.0317380. eCollection 2025.
The dissemination of sustainable development concepts in large international events like the Olympics has garnered great attention. As a major international sports event, the Beijing Winter Olympics served as an important platform for showcasing China's sustainable development philosophy through its official news coverage. In this context, metaphor, as a powerful cognitive tool, plays a crucial role in shaping public perception and facilitating the dissemination of values by mapping concrete source domains onto abstract target domains. This paper constructs a critical metaphor analysis framework for sustainable development, analyzing the mechanisms by which metaphors map the concepts of social, economic, and ecological sustainability, and their multifaceted roles in conveying policy proposals, ideologies, cultural values, and social group behaviors. The findings indicate that metaphors effectively facilitate public understanding of sustainability by concretizing abstract concepts. In the social dimension, metaphors emphasize fairness, cultural diversity, and social solidarity; in the economic dimension, they highlight resource recycling, technological innovation, and industrial upgrading; while in the ecological dimension, the focus is on environmental protection and the harmonious coexistence of humanity and nature. Metaphors play a crucial role in shaping public perceptions of policy, reflecting specific values and socio-cultural contexts, facilitating cultural communication and understanding, and enhancing public responsibility and participation awareness.
可持续发展理念在奥运会等大型国际活动中的传播备受关注。作为一项重大国际体育赛事，北京冬奥会通过其官方新闻报道成为展示中国可持续发展理念的重要平台。在此背景下，隐喻作为一种强大的认知工具，通过将具体的源域映射到抽象的目标域，在塑造公众认知和促进价值观传播方面发挥着关键作用。本文构建了一个关于可持续发展的批判性隐喻分析框架，分析隐喻映射社会、经济和生态可持续性概念的机制，以及它们在传达政策建议、意识形态、文化价值观和社会群体行为方面的多方面作用。研究结果表明，隐喻通过使抽象概念具体化有效地促进了公众对可持续性的理解。在社会层面，隐喻强调公平、文化多样性和社会团结；在经济层面，它们突出资源循环利用、技术创新和产业升级；而在生态层面，重点是环境保护以及人类与自然的和谐共处。隐喻在塑造公众对政策的认知、反映特定价值观和社会文化背景、促进文化交流与理解以及增强公众责任和参与意识方面发挥着关键作用。
