Peng Wei, Li Qingping
School of Foreign Languages, Central South University, Changsha, China.
Front Psychol. 2024 Dec 17;15:1477890. doi: 10.3389/fpsyg.2024.1477890. eCollection 2024.
This study utilizes the "Trinocular Perspective" metaphor analysis framework to delve into the language, cognition, and social functions of metaphors in news coverage of the Beijing Winter Olympics and their interactions, thereby revealing the role of metaphors in shaping and articulating the narratives within Olympic news communication. The research indicated that, at the linguistic level, metaphors enhanced the expressiveness and appeal of news discourse through diverse forms and dense distribution. At the cognitive level, metaphors fostered a deeper public understanding of abstract concepts such as the Olympic spirit, the values of a community with a shared future for mankind, China's national image, and the concept of sustainable development. On the social function level, metaphors will play a pivotal role in building social identity, disseminating values, highlighting social issues, and promoting social change. The language, cognition, and social functions of metaphors were closely interwoven, with linguistic expressions enriching cognitive frameworks, cognitive frameworks guiding the internalization and dissemination of social values, and social functions guiding public cognition through the strategic use of metaphorical language. This study reveals the critical function of metaphors in elevating the narrative richness and dissemination efficacy within the journalism of large-scale international sports competitions.
本研究运用“三重视角”隐喻分析框架，深入探究北京冬奥会新闻报道中隐喻的语言、认知及社会功能及其相互作用，从而揭示隐喻在塑造和阐述奥运新闻传播中的叙事方面所发挥的作用。研究表明，在语言层面，隐喻通过多样的形式和密集的分布增强了新闻话语的表现力和吸引力。在认知层面，隐喻促进了公众对奥林匹克精神、人类命运共同体价值观、中国国家形象以及可持续发展理念等抽象概念的深入理解。在社会功能层面，隐喻在构建社会认同、传播价值观、凸显社会问题以及推动社会变革方面将发挥关键作用。隐喻的语言、认知和社会功能紧密交织，语言表达丰富认知框架，认知框架引导社会价值观的内化与传播，社会功能通过隐喻性语言的策略性运用引导公众认知。本研究揭示了隐喻在提升大型国际体育赛事新闻报道的叙事丰富性和传播效能方面的关键作用。
