Luo Qiuju, Zhai Xueting
School of Tourism Management, Sun Yat-sen University, Building 329, 135 Xingangxi Road, Guangzhou 510275, PR China.
Center for Tourism Planning and Research, Sun Yat-sen University, Building 329, 135 Xingangxi Road, Guangzhou 510275, PR China.
Tour Manag. 2017 Oct;62:159-172. doi: 10.1016/j.tourman.2017.04.007. Epub 2017 May 3.
Social media, an open space for the public's opinion and expression, has become an increasingly essential issue in crisis events, leading to secondary crisis communication. Realizing the potential risk of that, this study took the "Occupy Central" spreading on Weibo as a case, and applied topic clustering and sentiment analysis to examine the sequential characteristics of secondary crisis communication on social media in topics and emotions. Results show that the topics Weibo users discussed shifted from a political event to tourism boycott, with emotions turning increasingly negative. The turning point of such a transfer was aroused group conflicts and negative emotions elicited between people from mainland China and Hong Kong. The results indicate the necessity of emphasizing secondary crisis communication during a crisis due to the dynamic and sequential change of topics and public's emotions, which may result in new crises impacting the tourism destination where the initial crisis occurs.
社交媒体作为公众意见和表达的开放空间，在危机事件中已成为一个日益重要的问题，引发了次生危机传播。意识到这其中的潜在风险，本研究以微博上传播的“占中”事件为例，运用主题聚类和情感分析来考察社交媒体上次生危机传播在主题和情感方面的序列特征。结果显示，微博用户讨论的主题从政治事件转向了抵制旅游，情绪也变得越来越消极。这种转变的转折点是大陆和香港民众之间引发的群体冲突和负面情绪。结果表明，由于主题和公众情绪的动态和序列变化，在危机期间强调次生危机传播是必要的，这可能会引发新的危机，影响最初危机发生地的旅游目的地。
