Xie Xinzhou, Lin Yanjun, Bai Qiyu
School of New Media, Peking University, Beijing 100871, China.
State Key Laboratory of Media Convergence and Communication, Communication University of China, Beijing 100024, China.
Behav Sci (Basel). 2025 Mar 10;15(3):341. doi: 10.3390/bs15030341.
With the rapid development of short-form videos, more and more people have gained a deep understanding of the functional value of short-form videos. Based on structuration theory, this paper explores the reasons why users use short-form videos. The authors conducted a questionnaire survey on 2613 Chinese short video users, and found that bridging social capital played a mediating role between users' perceived functional value of short-form videos and their use of short-form videos. In addition, internet self-efficacy played a moderating role. This finding not only enhances our understanding of the value of short-form videos and users' relational needs, but also highlights the crucial role of self-efficacy in users' engagement with this new medium.
随着短视频的迅速发展，越来越多的人对短视频的功能价值有了深入了解。基于结构化理论，本文探讨了用户使用短视频的原因。作者对2613名中国短视频用户进行了问卷调查，发现桥梁型社会资本在用户对短视频的感知功能价值与其对短视频的使用之间起中介作用。此外，网络自我效能感起调节作用。这一发现不仅增进了我们对短视频价值和用户关系需求的理解，也凸显了自我效能感在用户参与这一新媒介过程中的关键作用。
