Huangfu Zhounan, Zhou Lei, Zhao Jing, Kotchasit Sombat, Chen Wanmei
Design College, Zhoukou Normal University, Zhoukou, China.
Valaya Alongkorn Rajabhat University, Pathum Thani, Thailand.
Front Psychol. 2022 Apr 21;13:858521. doi: 10.3389/fpsyg.2022.858521. eCollection 2022.
Along with the rapid development of big data, artificial intelligence, and information technology, the relationship quality (RQ) between short video applications and users is important for the sustainable development of short video applications. However, the existing studies have explored the mechanism of the role of RQ in a limited way. In order to respond to this critical issue, this study constructs a theoretical model based on attachment theory and combined with self-determination theory, with autonomy needs (AN), competence needs (CN), and relationship needs (RN) as influencing factors, emotional attachment (EA) as mediating variables and relationship quality as outcome variables, and the moderating role of attachment anxiety (AA) in which this study also analyzes the mechanism of short video applications users' psychological needs on relationship quality by combining the moderating role of AA. In this study, a sample of 512 university students using short video applications was used. The results of the data analysis indicated that EA was significantly influenced by psychological needs that played a positive role in relationship quality and mediated the relationship between psychological needs and relationship quality. The results of further analysis also revealed that attachment anxiety plays a moderating role in the relationship between emotional attachment and relationship quality. This study examines the intrinsic mechanism by which psychological needs affect relationship quality through emotional attachment, reveals the practical effects of short video applications users' sustained use behavior, and provides a reference for innovative management and business practices of short video applications.
随着大数据、人工智能和信息技术的快速发展，短视频应用与用户之间的关系质量（RQ）对于短视频应用的可持续发展至关重要。然而，现有研究对关系质量作用机制的探讨较为有限。为了回应这一关键问题，本研究基于依恋理论并结合自我决定理论构建了一个理论模型，将自主需求（AN）、胜任需求（CN）和关系需求（RN）作为影响因素，情感依恋（EA）作为中介变量，关系质量作为结果变量，同时分析依恋焦虑（AA）的调节作用，本研究还通过结合AA的调节作用来分析短视频应用用户心理需求对关系质量的影响机制。本研究以512名使用短视频应用的大学生为样本。数据分析结果表明，情感依恋受到心理需求的显著影响，心理需求对关系质量起积极作用，并在心理需求与关系质量之间起中介作用。进一步分析结果还显示，依恋焦虑在情感依恋与关系质量之间的关系中起调节作用。本研究考察了心理需求通过情感依恋影响关系质量的内在机制，揭示了短视频应用用户持续使用行为的实际影响，并为短视频应用的创新管理和商业实践提供了参考。
