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电子邮件宣传引起了美国政策制定者对气候变化的关注,但常见的宣传技巧并不能提高参与度。

Email outreach attracts the US policymakers' attention to climate change but common advocacy techniques do not improve engagement.

作者信息

Loria Riley N, Pugel Jessica, Goldberg Matthew H, Halla Deborah A, Bascom Rebecca, Scott J Taylor, Crowley Max, Long Elizabeth C

机构信息

Department of Psychology, University of Colorado Boulder, Boulder, CO USA.

Evidence-to-Impact Collaborative, Pennsylvania State University, University Park, PA USA.

出版信息

Commun Earth Environ. 2025;6(1):76. doi: 10.1038/s43247-025-02055-0. Epub 2025 Feb 1.


DOI:10.1038/s43247-025-02055-0
PMID:40191808
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC11968399/
Abstract

One of the most challenging aspects of climate change mitigation today is not identifying solutions but reaching political leaders with climate scientists' existing solutions. Although there is substantial research on climate change communication, research rarely focuses on one of the most impactful groups: policymakers. It is essential to test theoretically sound methods to increase lawmakers' attention to research evidence. In a series of four rapid-cycle randomized controlled email trials ( = 6642-7620 per trial), we test three common and theoretically derived advocacy tactics to increase U.S. policymaker engagement with a climate change fact sheet sent via email (i.e., a norms manipulation, a number focused manipulation, and emotional language manipulation). In all four trials, the control message increased engagement more than messages using advocacy tactics, measured by fact sheet clicks. This demonstrates the importance of testing communication methods within the appropriate populations, especially a population with considerable influence over climate policy.

摘要

当今减缓气候变化最具挑战性的方面之一,不是找出解决方案,而是让气候科学家现有的解决方案传达给政治领导人。尽管有大量关于气候变化传播的研究,但研究很少关注最具影响力的群体之一:政策制定者。测试理论上合理的方法以提高立法者对研究证据的关注度至关重要。在一系列四项快速循环随机对照电子邮件试验(每项试验n = 6642 - 7620)中,我们测试了三种常见且从理论推导而来的宣传策略,以提高美国政策制定者对通过电子邮件发送的气候变化情况说明书的参与度(即规范操纵、数字聚焦操纵和情感语言操纵)。在所有四项试验中,按情况说明书点击量衡量,控制信息比使用宣传策略的信息更能提高参与度。这表明在适当人群中测试传播方法的重要性,尤其是对气候政策有相当影响力的人群。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/bdaf/11968399/738ca1dce7b7/43247_2025_2055_Fig3_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/bdaf/11968399/47e2cfddb5f4/43247_2025_2055_Fig1_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/bdaf/11968399/f8ec43feac48/43247_2025_2055_Fig2_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/bdaf/11968399/738ca1dce7b7/43247_2025_2055_Fig3_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/bdaf/11968399/47e2cfddb5f4/43247_2025_2055_Fig1_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/bdaf/11968399/f8ec43feac48/43247_2025_2055_Fig2_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/bdaf/11968399/738ca1dce7b7/43247_2025_2055_Fig3_HTML.jpg

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Email outreach attracts the US policymakers' attention to climate change but common advocacy techniques do not improve engagement.

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本文引用的文献

[1]
SciComm Optimizer for Policy Engagement: a randomized controlled trial of the SCOPE model on state legislators' research use in public discourse.

Implement Sci. 2023-5-5

[2]
Field interventions for climate change mitigation behaviors: A second-order meta-analysis.

Proc Natl Acad Sci U S A. 2023-3-28

[3]
Americans experience a false social reality by underestimating popular climate policy support by nearly half.

Nat Commun. 2022-8-23

[4]
Social norms explain prioritization of climate policy.

Clim Change. 2022

[5]
Who is listening? Profiles of policymaker engagement with scientific communication.

Policy Internet. 2022-3

[6]
Rapid-Cycle Experimentation With State and Federal Policymakers for Optimizing the Reach of Racial Equity Research.

Am J Public Health. 2021-10

[7]
Desensitization to Fear-Inducing COVID-19 Health News on Twitter: Observational Study.

JMIR Infodemiology. 2021-7-16

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Behav Res Methods. 2019-6

[9]
Communicating Numerical Risk: Human Factors That Aid Understanding in Health Care.

Rev Hum Factors Ergon. 2013-10

[10]
Traversing psychological distance.

Trends Cogn Sci. 2014-4-10

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