Salient objects in a scene trigger enhanced perceptual selection and memory encoding.

Rapidly detecting salient objects from surrounding environments is crucial for survival. Our study demonstrates that salient objects in visual search arrays trigger von Restorff-like effects. In a search task, participants detected a tilted target bar among distractors with EEG recordings. The results revealed that salient objects elicited the largest and earliest N2pc component, reflecting early attentional selection, which enhanced multivariate decoding of target location. Importantly, early selection of highly salient targets (25° tilt) triggered a cascade of preferential processing downstream, marked by stronger P3b components, neural synchronization, and phase-amplitude coupling between low- and high-frequency activity, along with better recall performance of target orientation. The strength of memory-related activity on the current trial predicted the vigor of the next selection event, indicating that salience-driven learning influences future attentional control. Overall, object salience in spatial arrays drives a cascade of processing, facilitating rapid learning of object relevance while humans search their environment.