OBJECTIVE

The aim of this study was to determine the mediating role of loneliness in the effect of women's social media addiction on aesthetic procedure behavior.

METHODS

The study was carried out with a total of 1,166 women. The data were evaluated by correlation and SPSS PROCESS macro 4 regression analysis with the Introductory Information Form, Social Media Addiction Scale-Adult Form, Social Media and Changing Perception of Aesthetic Procedures in Society Scale, and Ruls-6 Loneliness Scale.

RESULTS

When the mediating role of loneliness was examined in the effect of social media addiction on having aesthetic procedures, it was determined that both social media addiction (β=0.481) and loneliness (β=0.075) significantly positively affected the perception of having social media aesthetic procedures. A positive relationship was determined between Social Media Addiction Scale-Adult Form, Social Media and Changing Perception of Aesthetic Procedures in Society Scale total score, sub-factor mean scores, and Ruls-6 Loneliness total scores (p<0.001).

CONCLUSION

It was found that loneliness had a low-level effect on the effect of social media addiction on aesthetic behavior.