Estevez Magnasco Ana Ines, Lemken Dominic, Ihli Hanna
Group of Socioeconomics of Sustainable Nutrition, Institute for Food and Resource Economics, University of Bonn, 53111, Bonn, Germany.
Economic and Agricultural Policy, Institute for Food and Resource Economics, University of Bonn, Bonn, Germany.
Curr Nutr Rep. 2025 May 28;14(1):71. doi: 10.1007/s13668-025-00660-1.
While policies targeting education in schools, marketing campaigns, and taxation strategies are of great importance in tackling our population's malnutrition, there is growing concern about enhancing the supermarket environment to promote healthier food consumption. Supermarkets play a significant role in presenting food options. As gatekeepers of the food system's impact on consumers' health, they have the power to help people make better food choices. Recent shifts in the policy agendas in countries like Germany reflect this trend, with new nutrition-focused behavioural policies being legislated and implemented. However, there remains a lack of specific guidelines on how supermarket environments can be structured to promote healthier purchases. What strategies could enhance consumer well-being when making food choices?. Following the PRISMA framework, we harvested sources published since the SDGs (2015) release related to sustainable nutrition policies set by supermarkets. Using the INFORMAS modular structure framework, WHO action areas as guidance, and the reviewed documents, we created a taxonomy for policy initiatives that could improve the supermarket environment and promote healthy choices. Consequently, we studied the private policies of major supermarket groups (Rewe, Lidl, Aldi Nord, Aldi Sud and Edeka), examining their projects and campaigns designed to improve supermarket environments and encourage consumers to choose healthy food options.
From the taxonomy, comprised of the categories of campaigns, food reformulation, labelling, and marketing, the main categories of campaigns and labelling were thoroughly developed in all the analysed policies whereas food reformulation and marketing categories were analysed in 80% of them. Our analysis revealed that the implementation of sustainable nutrition policies appears to have been embraced by all supermarket groups providing general healthy and sustainable nutrition strategies, except for the Edeka. Notably, supermarkets have actively participated in the creation of private sustainable nutrition policies, presenting similar strategies across the board. However, while supermarkets have demonstrated commitment to promoting healthy and sustainable purchases, there is a need for greater coherence and alignment in reporting mechanisms to allow accurate comparison between initiatives. There´s an urgent need to focus on human welfare, where the purchase environment is healthy and promotes nutritious choices.
虽然针对学校教育、营销活动和税收策略的政策对于解决我国人口营养不良问题至关重要，但人们越来越关注改善超市环境以促进更健康的食品消费。超市在提供食品选择方面发挥着重要作用。作为食品系统对消费者健康影响的把关者，它们有能力帮助人们做出更好的食品选择。德国等国家政策议程最近的转变反映了这一趋势，新的以营养为重点的行为政策正在立法和实施。然而，对于如何构建超市环境以促进更健康的购买行为，仍然缺乏具体的指导方针。在做出食品选择时，哪些策略可以提高消费者的幸福感？遵循PRISMA框架，我们收集了自可持续发展目标（2015年）发布以来与超市制定的可持续营养政策相关的文献。利用INFORMAS模块化结构框架、世卫组织行动领域作为指导以及经过审查的文件，我们创建了一个政策举措分类法，这些举措可以改善超市环境并促进健康选择。因此，我们研究了主要超市集团（雷韦、利德尔、阿尔迪北、阿尔迪南和艾德卡）的私人政策，考察了它们为改善超市环境和鼓励消费者选择健康食品选项而开展的项目和活动。
从由活动、食品配方调整、标签和营销等类别组成的分类法来看，所有分析的政策中活动和标签的主要类别都得到了充分发展，而食品配方调整和营销类别在其中80%的政策中得到了分析。我们的分析表明，除了艾德卡之外，所有提供一般健康和可持续营养策略的超市集团似乎都接受了可持续营养政策的实施。值得注意的是，超市积极参与了私人可持续营养政策的制定，普遍呈现出类似的策略。然而，虽然超市已表明致力于促进健康和可持续的购买行为，但报告机制需要更大的一致性和协调性，以便能够对各项举措进行准确比较。迫切需要关注人类福祉，即购买环境健康且能促进营养选择的情况。
