Oral Nicotine Pouches: A Growing Public Health Concern.

The rapid rise of ZYN nicotine pouches poses an emerging public health concern, particularly among adolescents and young adults. Marketed as a discreet, tobacco-free alternative to smoking and vaping, ZYN products have gained widespread popularity, fueled by youth-targeted marketing, appealing flavors, and social media influencers. Despite their perceived safety, ZYN pouches deliver high doses of nicotine, raising concerns about addiction, dual use with other tobacco products, and long-term health consequences. Current regulatory frameworks lack adequate oversight, allowing widespread availability and minimal enforcement of age restrictions. This editorial explores the product's marketing tactics, associated health risks, and the social and ethical implications of normalized nicotine use. It calls for urgent action through stronger regulatory measures, public education, and expanded research to mitigate youth exposure and prevent a new wave of nicotine addiction. [(6), 7-10.].