Chung Alexandra, Torkel Sophia, Dixon Helen, McCann Jennifer, Schmidtke Andrea, Fleming Catharine
Department of Nutrition, Dietetics and Food, Monash University, 1/264 Ferntree Gully Rd, Notting Hill, Victoria, 3168, Australia.
Faculty of Medicine, Nursing, and Health Sciences, Monash Centre for Health Research and Implementation (MCHRI), Monash University, Level 1, 43-51 Kanooka Grove, Clayton, Victoria, 3168, Australia.
Health Promot Int. 2025 May 13;40(3). doi: 10.1093/heapro/daaf043.
Commercial foods for infants and young children are prominent on supermarket shelves in Australia, with parents commonly believing they are a healthy choice, yet evidence shows many commercial foods are nutrient-poor. The aim of this study was to examine the nature and extent of promotions for commercial infant and toddler foods in Australian supermarket catalogues. Digital catalogues from four leading Australian supermarket chains were collected and content analysed over 12 weeks from August to October 2023 (n = 60 catalogues with 2206 pages). Using a coding guide, one researcher coded all advertised products to identify commercial infant and toddler foods and recorded the labelled age range, product category, packaging type, and associated promotions for each product. A total of 121 commercial infant and toddler food products were identified across 49 catalogue pages (3.5% of all pages examined). The most advertised categories of commercial infant and toddler foods were fruit purees (40%), snacks (27%), and confectionary (12%); 74% of advertised commercial foods were labelled for infants under 12 months; 26% were labelled for toddlers 12-36 months of age; and 50% of products were packaged in pouches. Techniques used to promote commercial infant and toddler foods included price (95%) and health-related messaging (20%). Foods promoted for infants and young children in Australian supermarket catalogues are misaligned with the recommendations within Australia's Infant Feeding Guidelines. There is an urgent need to reduce the promotion of packaged commercial infant and toddler foods in supermarket catalogues to better support and promote healthy diets for young children.
在澳大利亚的超市货架上，婴幼儿商业食品十分显眼，家长们普遍认为这些食品是健康之选，但有证据表明许多此类商业食品营养匮乏。本研究旨在考察澳大利亚超市商品目录中婴幼儿商业食品促销活动的性质和程度。收集了澳大利亚四大主要连锁超市的数字商品目录，并于2023年8月至10月的12周内进行了内容分析（共60份商品目录，2206页）。一名研究人员依据编码指南，对所有广告产品进行编码，以识别婴幼儿商业食品，并记录每种产品标明的年龄范围、产品类别、包装类型及相关促销活动。在49个商品目录页面中，共识别出121种婴幼儿商业食品（占所有审查页面的3.5%）。宣传最多的婴幼儿商业食品类别为果泥（40%）、零食（27%）和糖果（12%）；74%的广告商业食品标明适用于12个月以下婴儿；26%标明适用于12至36个月的幼儿；50%的产品采用袋装包装。用于促销婴幼儿商业食品的手段包括价格（95%）和与健康相关的宣传语（20%）。澳大利亚超市商品目录中针对婴幼儿宣传的食品与澳大利亚婴幼儿喂养指南中的建议不符。迫切需要减少超市商品目录中对包装婴幼儿商业食品的促销，以更好地支持和推广幼儿的健康饮食。
