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基于熵权TOPSIS法的黑龙江省农产品电子商务物流服务能力评价

Evaluation of agricultural products e-commerce logistics service capabilities in Heilongjiang Province based on entropy weight TOPSIS method.

作者信息

Chen Wei, Chen Huan, Yin Jianhui, Sun Weinan

机构信息

East University of Heilongjiang, Harbin, China.

出版信息

PLoS One. 2025 Jun 25;20(6):e0325532. doi: 10.1371/journal.pone.0325532. eCollection 2025.

Abstract

This study aims to evaluate the current status and relative advantages of the logistics service capabilities of agricultural products e-commerce in Heilongjiang Province, identify its development shortcomings and propose optimization paths. In the context of the rapid development of agricultural products e-commerce, logistics service capabilities have become a key factor affecting regional agricultural competitiveness and e-commerce efficiency. However, current related studies mostly focus on the macro level and lack a systematic evaluation of regional and long-term dynamics. To fill this research gap, this paper constructs a logistics service capability evaluation index system covering four dimensions: logistics foundation, operational efficiency, service quality and information level, which is refined into 12 third-level indicators. Using the entropy weight-TOPSIS method, this paper conducts longitudinal trend analysis and horizontal regional comparison based on the time series data of Heilongjiang Province from 2013 to 2022 and the cross-sectional data of 31 provinces and cities across the country in 2022. The study found that the logistics service capabilities of agricultural products e-commerce in Heilongjiang Province have shown a steady upward trend, especially in regional linkage and cold chain system construction. However, compared with developed regions in the country, there are still obvious gaps in infrastructure, digital management and terminal distribution efficiency. The main constraints include insufficient cold chain coverage, unreasonable layout of urban and rural logistics networks, and low technical integration. The findings of this study reveal the key bottlenecks in improving regional e-commerce logistics service capabilities, and put forward policy recommendations for strengthening the cold chain logistics system, optimizing urban and rural logistics layout, and promoting digital transformation. The study not only provides a theoretical basis and practical guide for improving the efficiency of agricultural product e-commerce logistics in Heilongjiang Province, but also provides experience for other major agricultural production areas to explore high-quality development paths, which has important practical significance and policy value.

摘要

本研究旨在评估黑龙江省农产品电子商务物流服务能力的现状及相对优势,找出其发展短板并提出优化路径。在农产品电子商务快速发展的背景下,物流服务能力已成为影响区域农业竞争力和电子商务效率的关键因素。然而,当前相关研究大多聚焦于宏观层面,缺乏对区域和长期动态的系统评估。为填补这一研究空白,本文构建了一个涵盖物流基础、运营效率、服务质量和信息水平四个维度的物流服务能力评价指标体系,并细化为12个三级指标。运用熵权-TOPSIS法,本文基于黑龙江省2013年至2022年的时间序列数据以及2022年全国31个省市的横截面数据进行纵向趋势分析和横向区域比较。研究发现,黑龙江省农产品电子商务物流服务能力呈稳步上升趋势,尤其是在区域联动和冷链体系建设方面。然而,与国内发达地区相比,在基础设施、数字化管理和末端配送效率方面仍存在明显差距。主要制约因素包括冷链覆盖不足、城乡物流网络布局不合理以及技术融合度低。本研究结果揭示了提升区域电子商务物流服务能力的关键瓶颈,并提出了加强冷链物流体系、优化城乡物流布局以及推动数字化转型的政策建议。该研究不仅为提高黑龙江省农产品电子商务物流效率提供了理论依据和实践指导,也为其他主要农业产区探索高质量发展路径提供了经验,具有重要的现实意义和政策价值。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/c99a/12192297/37a9f6bc58ef/pone.0325532.g001.jpg

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