Hai Le Dinh, Xiong Xiao Yan
School of Journalism and Communication, Hunan Normal University, Changsha, China.
Faculty of Journalism and Communication, Thai Nguyen University of Sciences, Thai Nguyen, Vietnam.
Front Psychol. 2025 Jun 18;16:1604723. doi: 10.3389/fpsyg.2025.1604723. eCollection 2025.
This study investigates the determinants of news-sharing behavior among Generation Z users on social media in Vietnam by integrating three theoretical frameworks: Newsworthiness Theory, Uses and Gratifications Theory (U&G), and the Theory of Planned Behavior (TPB). A structural equation modeling approach (PLS-SEM) was employed to examine the relationships between perceived news value (social significance, audience relevance), user gratifications (information seeking, socializing, status seeking, entertainment, and pass-time), and psychological drivers such as Fear of Missing Out (FoMO). Data were collected from a stratified random sample of 1.224 high school and university students across six socio-economic regions. The results reveal that social significance, audience relevance, and most gratification-based motivations-excluding pass-time-significantly influence the intention to share news. FoMO was found to positively moderate the impact of information seeking and status seeking on sharing intention. Furthermore, intention to share news significantly predicted actual news-sharing behavior, with inattention to news credibility acting as a mediating factor. The findings underscore the importance of both content attributes and user psychology in shaping digital news sharing among youth. Practical implications are discussed for media organizations aiming to enhance engagement and credibility in the digital era.
新闻价值理论、使用与满足理论（U&G）和计划行为理论（TPB），调查了越南Z世代用户在社交媒体上的新闻分享行为的决定因素。采用结构方程建模方法（PLS-SEM）来检验感知新闻价值（社会意义、受众相关性）、用户满足感（信息寻求、社交、地位寻求、娱乐和打发时间）以及诸如错失恐惧（FoMO）等心理驱动因素之间的关系。数据来自六个社会经济区域的1224名高中生和大学生的分层随机样本。结果表明，社会意义、受众相关性以及除打发时间外的大多数基于满足感的动机，对新闻分享意愿有显著影响。研究发现，错失恐惧对信息寻求和地位寻求对分享意愿产生的影响具有正向调节作用。此外，新闻分享意愿显著预测了实际的新闻分享行为，而对新闻可信度的忽视起到了中介作用。研究结果强调了内容属性和用户心理在塑造青年数字新闻分享方面的重要性。针对旨在提高数字时代参与度和可信度的媒体组织，讨论了实际意义。
