Song Yifei, Suo Yusi, Hu Huikai, Deppe Judith, Shen Yanling, Yang Duanhong, Cai Ruoying, Wang Xuefeng, Zhang Jin, Fei Yutong, Liu Jianping, Li Xun
Centre for Evidence-Based Chinese Medicine, Beijing University of Chinese Medicine, Beijing, China.
The First Affiliated Hospital, Guangzhou University of Chinese Medicine, Guangzhou, China.
Digit Health. 2025 Jul 7;11:20552076251357396. doi: 10.1177/20552076251357396. eCollection 2025 Jan-Dec.
This study aimed to present and evaluate an innovative evidence dissemination competition based on Cochrane evidence through participants' perceptions, barriers, and feedback about evidence dissemination.
We evaluated competition participation, the submissions and their dissemination on social media. An online questionnaire was also conducted to analyze participants' perceptions, barriers, and feedback about the competition and evidence dissemination. Microsoft Excel and IBM SPSS (26.0) were used to analyze the data.
A total of 80 text-graphics and 14 short videos submissions in 10 dissemination formats were created by 173 participants. Once disseminated on WeChat, submissions received considerable attention. Questionnaires received revealed the most chosen motivations for participation in personal skills development, including "furthering studies in EBM" (60.7%, 105/173). Previous works (64.2%, 108/173) and social media information (53.2%, 92/173) were the main sources of inspiration. Lack of knowledge in clinical trials was the most prevalent barriers. Only few participants (medical background: 12.9%, nonmedical background: 18.3%) could understand the original English version without translation. Suggested improvement for the competition included "increase competition impact," while expectations for future evidence dissemination included "disseminate through more social media platforms."
The third Cochrane Dissemination Competition provided a valuable opportunity for participants to demonstrate their creativity while deepening their understanding of medical evidence, representing a successful attempt to disseminate high-quality Cochrane evidence to the public via Chinese social media. Key elements identified provide valuable insights for evidence dissemination to the public by health professionals via social media.
本研究旨在通过参与者对循证传播的认知、障碍及反馈，展示并评估一项基于Cochrane证据的创新性循证传播竞赛。
我们评估了竞赛参与情况、提交内容及其在社交媒体上的传播情况。还开展了一项在线问卷调查，以分析参与者对竞赛及循证传播的认知、障碍和反馈。使用Microsoft Excel和IBM SPSS（26.0）进行数据分析。
173名参与者共提交了80份图文和14个短视频，采用10种传播形式。这些内容在微信上发布后受到了广泛关注。收到的问卷显示，参与竞赛最常见的动机是个人技能发展，包括“深化循证医学学习”（60.7%，105/173）。以往的作品（64.2%，108/173）和社交媒体信息（53.2%，92/173）是主要的灵感来源。缺乏临床试验知识是最普遍的障碍。只有少数参与者（医学背景：12.9%，非医学背景：18.3%）能在不翻译的情况下理解英文原文。对竞赛的改进建议包括“增强竞赛影响力”，而对未来循证传播的期望包括“通过更多社交媒体平台进行传播”。
第三届Cochrane循证传播竞赛为参与者提供了一个展示创造力的宝贵机会，同时加深了他们对医学证据的理解，是通过中国社交媒体向公众传播高质量Cochrane证据的一次成功尝试。确定的关键要素为卫生专业人员通过社交媒体向公众传播证据提供了有价值的见解。
