Department of Evidence-Based Medicine and Evaluation, Danube University Krems, Krems an der Donau, Austria.
Cochrane Austria, Krems an der Donau, Austria.
Int J Public Health. 2022 Dec 16;67:1605265. doi: 10.3389/ijph.2022.1605265. eCollection 2022.
To investigate the reach and impact of "Infomails", email summaries of Cochrane reviews in German, regularly disseminated by Cochrane Public Health Europe (CPHE) to stakeholders in Austria, Germany and Switzerland. We analysed email campaign reports from 15 Infomails delivered until November 2020. Furthermore, we invited all previous Infomail recipients to participate in an online survey on the impact and perceptions regarding our Infomails in November 2020. We analysed the results using descriptive statistics. The Infomails' open rate ranged from 10.9% to 39.3% (median 26.0%), and the median click rate on the embedded links was 28.0% (range 8.6-53.8%), highest for nutrition and prevention topics. Out of 1259 recipients, 267 (21.2%) completed our survey. Infomails were most used in discussions, writing reports or statements, for policy or strategy development or programme or guideline development. Persons who remembered receiving Infomails rated them as useful, comprehensible or informative. Infomails summarising recent Cochrane reviews were considered useful for the daily work of public health stakeholders in German-speaking countries. Regular targeted messaging may increase the perceived usefulness.
调查“Infomails”的覆盖范围和影响，这是 Cochrane 公共卫生欧洲（CPHE）定期以德语向奥地利、德国和瑞士的利益相关者发送的 Cochrane 综述电子邮件摘要。我们分析了截至 2020 年 11 月发送的 15 封 Infomails 的电子邮件活动报告。此外，我们邀请所有之前的 Infomails 收件人在 2020 年 11 月参加关于我们的 Infomails 的影响和看法的在线调查。我们使用描述性统计方法分析了结果。Infomails 的打开率范围为 10.9%至 39.3%（中位数为 26.0%），嵌入链接的点击率中位数为 28.0%（范围为 8.6%至 53.8%），最高的是营养和预防主题。在 1259 名收件人中，有 267 人（21.2%）完成了我们的调查。Infomails 最常用于讨论、撰写报告或声明、制定政策或战略、制定计划或指南。记得收到过 Infomails 的人认为它们有用、易懂或提供了信息。总结最近 Cochrane 综述的 Infomails 被认为对德语国家的公共卫生利益相关者的日常工作有用。定期有针对性的信息传递可能会增加感知的有用性。
