School of Nursing, University of Ottawa, Ottawa, Ontario, Canada (Drs Hu and Harrison and Ms Zhou); Department of Nurse Anesthesia, College of Health Professions, Virginia Commonwealth University, Richmond (Dr Hu); Neonatal Intensive Care Unit, Shanghai Children's Medical Center, Shanghai, China (Mr Xue); School of Nursing, Shanghai University of Medicine & Health Sciences, Shanghai, China (Ms Liu); School of Nursing, Shanghai Jiao Tong University, Shanghai, China (Ms Liu); Nursing Department, Women's Hospital Affiliated to School of Medicine Zhejiang University, Hangzhou City, Zhejiang Province, China (Ms Li); Nursing Department, Peking University First Hospital, Beijing, China (Mr Deng); and Department of Nursing, Faculty of Medicine, Dentistry and Health Sciences, The University of Melbourne, Victoria, Australia (Dr Harrison).
J Perinat Neonatal Nurs. 2021;35(4):E50-E57. doi: 10.1097/JPN.0000000000000602.
Social media has become a powerful approach to disseminating evidence to knowledge users. The BSweet2Babies video was developed in multiple languages showing the effectiveness of sweet solutions, skin-to-skin care, and breastfeeding during newborn painful procedures. This study aimed to disseminate the BSweet2Babies video in Chinese through social media platform of WeChat in China; evaluate the reach, acceptability, and recommendation of the video; and assess viewers' previous knowledge and experience of using the 3 strategies and intention to use these strategies in the future. Multiple dissemination strategies were used to maximize views for a 6-month dissemination period. The video received 19 812 views, 4306 "thumbs," and 671 participants completed surveys. Of the survey respondents, 393 were parents. Most respondents did not know these strategies and did not use or help parents use any of them. More healthcare professionals than parents intended to use or advocate for sweet solutions and breastfeeding. More healthcare professionals rated that the 3 strategies were easy to apply in real-life situations, but more parents evaluated that the length of the video was too long. Social media in China can be a promising approach to disseminating evidence on neonatal procedural pain treatments to healthcare professionals and the public.
社交媒体已成为向知识用户传播证据的有力手段。BSweet2Babies 视频以多种语言制作，展示了甜味解决方案、皮肤接触护理和新生儿疼痛处理期间母乳喂养的有效性。本研究旨在通过中国的微信社交媒体平台传播中文 BSweet2Babies 视频；评估视频的传播范围、可接受性和推荐度；并评估观众对使用这 3 种策略的先前知识和经验以及未来使用这些策略的意愿。在 6 个月的传播期间，采用了多种传播策略来最大限度地提高观看次数。该视频获得了 19812 次观看、4306 个“点赞”，以及 671 名参与者完成了调查。在调查对象中，393 名是父母。大多数受访者不知道这些策略，也没有使用或帮助父母使用其中任何一种策略。与父母相比，更多的医疗保健专业人员打算使用或倡导甜味解决方案和母乳喂养。更多的医疗保健专业人员认为这 3 种策略在现实生活中易于应用，但更多的父母认为视频太长。中国的社交媒体可能是向医疗保健专业人员和公众传播新生儿程序疼痛治疗证据的一种有前途的方法。
