Reddy Raghuram V, Santoyo Karla C, Hariharan Varun, Desai Jay, Landa-Galindez Amalia
From the Herbert Wertheim College of Medicine, Florida International University, Miami.
Department of Translational Medicine, Division of Internal Medicine, Herbert Wertheim College of Medicine, Florida International University, Miami.
South Med J. 2025 Jul;118(7):365-369. doi: 10.14423/SMJ.0000000000001846.
Colorectal cancer (CRC) is the third most common cancer worldwide and the second most common cause of cancer death for men and women combined. It is estimated that in 2024, 53,010 people will have died from CRC. The objective of this study was to analyze online interest in CRC screening in Florida.
Google Trends was queried for "colorectal cancer screening," "fecal occult blood test," and "colonoscopy" from 2004 to the present. The relative search volume (RSV) ranged from 0 to 100, with 0 meaning no interest and 100 signifying maximum popularity.
Google Trends analysis revealed variations in interest for CRC screening, fecal occult blood test as a screen, and colonoscopy across Florida metropolitan areas. Gainesville consistently ranked high for all three terms. Interest peaked for screening in 2009 and 2022, for fecal occult blood test in 2024, and for colonoscopy in 2007. Related search terms focused on screening guidelines, procedures, and preparation.
Google Trends can provide a useful tool for evaluating interest in Florida for CRC screening, which is important because there are screening disparities across Florida counties compared with national and state averages. By identifying areas with lower search interest, healthcare providers and public health organizations can target community interventions based on the specific barriers faced by residents in each metropolis.
结直肠癌（CRC）是全球第三大常见癌症，是男女合计第二大常见癌症死亡原因。据估计，2024年将有53010人死于结直肠癌。本研究的目的是分析佛罗里达州对结直肠癌筛查的在线关注度。
查询谷歌趋势（Google Trends）在2004年至今关于“结直肠癌筛查”“粪便潜血试验”和“结肠镜检查”的数据。相对搜索量（RSV）范围为0至100，0表示无关注度，100表示最热门。
谷歌趋势分析显示，佛罗里达州各大都市区对结直肠癌筛查、作为筛查手段的粪便潜血试验和结肠镜检查的关注度存在差异。盖恩斯维尔在这三个关键词的搜索排名上一直很高。筛查关注度在2009年和2022年达到峰值，粪便潜血试验在2024年达到峰值，结肠镜检查在2007年达到峰值。相关搜索词集中在筛查指南、程序和准备方面。
谷歌趋势可为评估佛罗里达州对结直肠癌筛查的关注度提供有用工具，这很重要，因为与全国和全州平均水平相比，佛罗里达州各县存在筛查差异。通过识别搜索关注度较低的地区，医疗保健提供者和公共卫生组织可以根据每个大都市居民面临的具体障碍，针对性地开展社区干预措施。
