Chen Ying, Chen Bin
School of Law, Fuzhou University, Fuzhou, Fujian, China.
Department of Public Physical Education, Fujian Agriculture and Forestry University, Fuzhou, Fujian, China.
PeerJ. 2025 Jul 15;13:e19684. doi: 10.7717/peerj.19684. eCollection 2025.
The creativity of fitness coaches is crucial for maintaining the competitiveness of fitness enterprises. This study aimed to explore the factors, mechanisms, and moderating effects influencing the creativity of fitness coaches ( = 732) in Chinese fitness businesses, using partial least squares structural equation modeling (PLS-SEM) analysis. The results indicate that curiosity and sport commitment have a positive impact on knowledge-sharing and flow experience. In addition, knowledge-sharing and flow experience positively influence creativity. Importantly, the curiosity and sport commitment of fitness coaches affect creativity through knowledge-sharing and flow experience. Finally, social media usage positively moderates the relationship between knowledge-sharing and creativity. The findings of this study provide meaningful information and decision-making references for professionals in the fitness industry and academic researchers. Future efforts should emphasize the protection of fitness coaches' creative achievements, with policymakers encouraged to establish relevant legal frameworks to safeguard innovation within the industry.
健身教练的创造力对于保持健身企业的竞争力至关重要。本研究旨在运用偏最小二乘结构方程模型（PLS-SEM）分析，探究影响中国健身企业中健身教练（n = 732）创造力的因素、机制和调节效应。结果表明，好奇心和运动投入对知识共享和流畅体验有积极影响。此外，知识共享和流畅体验对创造力有积极影响。重要的是，健身教练的好奇心和运动投入通过知识共享和流畅体验影响创造力。最后，社交媒体的使用正向调节知识共享与创造力之间的关系。本研究结果为健身行业专业人士和学术研究人员提供了有意义的信息和决策参考。未来的工作应强调对健身教练创造性成果的保护，鼓励政策制定者建立相关法律框架以保障行业内的创新。
