Kim Yesolran, Lee Mina
Department of Advertising and Public Relations, School of Media and Advertising, Kookmin University, 77 Jeongneung-ro, Seongbuk-gu, Seoul 02707, Republic of Korea.
Behav Sci (Basel). 2025 Jul 16;15(7):964. doi: 10.3390/bs15070964.
This study investigates the relationship between social media use and subjective well-being among South Korean women in their 20s, with a particular emphasis on the moderating role of self-esteem. Cross-sectional data from 611 women in their 20s who had experience using social media platforms was drawn from the Korean Media Panel Survey 2021. A regression analysis revealed that increased social media use was associated with lower subjective well-being. Self-esteem acted as a moderator in the relationship between social media use and subjective well-being. Among individuals with low or medium levels of self-esteem, higher social media use was linked to decreased subjective well-being; however, for those with high self-esteem, social media use did not significantly impact subjective well-being. These findings underscore the significance of self-esteem as a protective factor in the context of social media use and its influence on the subjective well-being among women in their 20s.
本研究调查了20多岁韩国女性使用社交媒体与主观幸福感之间的关系，特别强调自尊的调节作用。来自2021年韩国媒体面板调查的611名有使用社交媒体平台经验的20多岁女性的横断面数据。回归分析显示，社交媒体使用增加与较低的主观幸福感相关。自尊在社交媒体使用与主观幸福感之间的关系中起调节作用。在自尊水平低或中等的个体中，较高的社交媒体使用与主观幸福感下降有关；然而，对于自尊水平高的人来说，社交媒体使用对主观幸福感没有显著影响。这些发现强调了自尊作为社交媒体使用背景下的保护因素及其对20多岁女性主观幸福感影响的重要性。
