Daube Dominik, Jenny Mirjam A, Pelull Sarah
Institute for Planetary Health Behaviour, Gesundheitskommunikation, Universität Erfurt, Nordhäuser Str. 63, 99089, Erfurt, Deutschland.
Arbeitsgruppe Gesundheitskommunikation, Implementation, Bernhard-Nocht-Institut für Tropenmedizin, Hamburg, Deutschland.
Bundesgesundheitsblatt Gesundheitsforschung Gesundheitsschutz. 2025 Aug 5. doi: 10.1007/s00103-025-04106-5.
Climate-healthy behaviour plays a key role in designing sustainable strategies for health promotion. This article demonstrates how behavioural data can be leveraged to gain a clearer understanding of individual routines and structural conditions, and how evidence-based measures can be developed on that basis. Based on the interdisciplinary approach of behavioural and cultural insights (BCIs) and the COM‑B theoretical framework (Capability, Opportunity, Motivation-Behaviour), it explains how psychological, social and cultural factors influence human behaviour and the role of systematic behavioural data collection in promoting climate-healthy routines.On one hand, quantitative approaches such as online surveys, experience sampling (a real-time survey of experience and behaviour in everyday life) and (online) experiments allow for large-scale analysis and the identification of behavioural patterns. On the other hand, qualitative methods (e.g. interviews, focus groups, diary studies) provide in-depth insights into decision-making processes and social norms. Combined into so-called mixed-methods approaches, these procedures can uncover barriers-such as limited knowledge or insufficient infrastructure-and target them.Using the HEATCOM and PACE projects as examples, the article illustrates how heat protection and climate-healthy behaviour are examined within this integrative concept. Ethical considerations and data protection issues are also discussed, demonstrating how transparency and scientific evidence can dispel concerns of manipulation. Finally, the challenges of political implementation are explored, and recommendations for decision-makers are outlined on how to successfully integrate behavioural data into climate adaptation and health promotion measures.
气候健康行为在设计促进健康的可持续战略中起着关键作用。本文展示了如何利用行为数据更清楚地了解个人日常习惯和结构条件，以及如何在此基础上制定循证措施。基于行为和文化洞察（BCIs）的跨学科方法以及COM-B理论框架（能力、机会、动机—行为），本文解释了心理、社会和文化因素如何影响人类行为，以及系统的行为数据收集在促进气候健康日常习惯方面的作用。一方面，在线调查、经验抽样（对日常生活中的经验和行为进行实时调查）和（在线）实验等定量方法有助于进行大规模分析并识别行为模式。另一方面，定性方法（如访谈、焦点小组、日记研究）能深入洞察决策过程和社会规范。这些程序结合成所谓的混合方法，可以发现诸如知识有限或基础设施不足等障碍，并针对这些障碍采取措施。本文以HEATCOM和PACE项目为例，说明了在这一综合概念中如何研究热防护和气候健康行为。文中还讨论了伦理考量和数据保护问题，展示了透明度和科学证据如何消除对操纵的担忧。最后，探讨了政治实施方面的挑战，并为决策者概述了如何成功地将行为数据纳入气候适应和健康促进措施的建议。
