YouTube和哔哩哔哩作为口腔癌信息来源:横断面内容分析研究
YouTube and Bilibili as sources of information on oral cancer: cross-sectional content analysis study.
作者信息
Zhang Qilei, Li Zhe, Zhang Huiping, Han Ling, Zhao Shugang, Jia Siyu
机构信息
Head and Neck Tumor Center, Hefei Cancer Hospital, Chinese Academy of Sciences, No. 350, Shushan Hu Road, Hefei, 230031, Anhui, China.
Bengbu Stomatological Hospital, Bengbu, China.
出版信息
Sci Rep. 2025 Jul 1;15(1):21671. doi: 10.1038/s41598-025-02898-9.
This study aims to evaluate the informational quality of oral cancer-related videos on YouTube and Bilibili. A total of 300 oral videos that met the inclusion and exclusion criteria were selected for analysis. The selection comprised 150 videos from 111 uploaders on YouTube and 150 videos from 134 uploaders on Bilibili. YouTube videos received a greater number of views and likes, while there was no significant difference in average likes per 30 days or comments between the two platforms. The majority of YouTube uploaders were hospitals/non-profit organizations (66.7%) and for-profit companies (17.1%), while Bilibili uploaders were mainly self-media (55.2%) and doctors (29.1%). YouTube videos covered a broader range of topics compared to Bilibili videos. Though solo narration was the most prevalent video style across both platforms, YouTube exhibited a higher preference for TV shows/documentaries (31.3%). Video quality was assessed using the four tools: Though mDISCERN (modified DISCERN) and PEMAT-Actionability (Patient Education Materials Assessment Tool) were similar across platforms, YouTube videos scored higher on PEMAT-Understandability, VIQI (Video Information and Quality Index), and GQS (Global Quality Score) in comparison to Bilibili videos. Videos produced by health professionals were considered more reliable. Spearman correlation analysis revealed no strong relationships between video quality and audience interaction. In conclusion, YouTube videos exhibited higher audience engagement and video quality, yet improvements are needed on both platforms. In order to promote high-quality health information, it is essential to encourage the development of more professional content creators and to optimize platform algorithms.
本研究旨在评估YouTube和哔哩哔哩上与口腔癌相关视频的信息质量。共选取了300个符合纳入和排除标准的口腔视频进行分析。其中包括来自YouTube上111个上传者的150个视频以及来自哔哩哔哩上134个上传者的150个视频。YouTube上的视频获得了更多的观看量和点赞数,而两个平台每30天的平均点赞数或评论数没有显著差异。YouTube上的大多数上传者是医院/非营利组织(66.7%)和营利性公司(17.1%),而哔哩哔哩的上传者主要是自媒体(55.2%)和医生(29.1%)。与哔哩哔哩的视频相比,YouTube的视频涵盖的主题范围更广。虽然单人旁白是两个平台上最普遍的视频风格,但YouTube对电视节目/纪录片的偏好更高(31.3%)。使用四种工具评估视频质量:虽然改良版DISCERN(mDISCERN)和患者教育材料评估工具行动性(PEMAT-Actionability)在各平台上相似,但与哔哩哔哩的视频相比,YouTube的视频在PEMAT-可理解性、视频信息和质量指数(VIQI)以及全球质量评分(GQS)上得分更高。由健康专业人员制作的视频被认为更可靠。斯皮尔曼相关性分析显示视频质量与观众互动之间没有紧密关系。总之,YouTube的视频表现出更高的观众参与度和视频质量,但两个平台都需要改进。为了推广高质量的健康信息,鼓励更多专业内容创作者的发展并优化平台算法至关重要。