Semantic context and word frequency effects in visual word recognition.

Semantic context and word frequency factors exert a strong influence on the time that it takes subjects to recognize words. Some of the explanations that have been offered for the effects of the two factors suggest that context and frequency should interact, and other explanations imply additivity. In a recent study, Schuberth and Eimas reported that context and frequency effects added to determine their subjects' reaction times in a lexical decision (word vs. nonword) task. The present experiment reexamines this question with improved procedures. The data show that context and frequency do interact, with a semantic context facilitating the processing of low-frequency words more than high-frequency words.