Body image stereotypes: a developmental comparison.

The purpose of this study was to test the hypothesis that temperament judgments associated with different body types were dependent upon sex and age of the respondents. A total of 500 participants, 249 females and 251 males ranging from 6 to 60 years of age, were sampled. Participants were drawn from various civic, educational, institutional, and residential groups in a Southern cosmopolitan city. A paper-pencil instrument consisted of three body silhouettes (representing an ectomorph, mesomorph, and endomorph) and 40 temperament/behavior descriptors. The respondents matched each descriptor with one of the three body types. The results indicated that the descriptors were differentially associated with body types according to age groups but not by sex. The mesomorph was overwhelmingly and consistently viewed as the most positive of the three body types, but was rated somewhat more negatively as the age of the group increased. Participants of ages 6 through 25 rated the endomorph more negatively than the ectomorph, while those of ages 26-40 rates them equally. In contrast, participants over 40 years of age viewed the ectomorph more negatively than the endomorph.