Campbell J P, Williams T
J Nurs Adm. 1983 Oct;13(10):9-12.
Attracting and retaining nursing staff is described as a marketing problem in this article. Nurse administrators can market their institutions to current and potential employees as desirable employers. The nurses in turn present a favorable image of the institution to the community at large if they are satisfied with their jobs. A vehicle to accomplish this task of marketing is the Incentive Career Mobility Plan. Implemented a year ago as a pilot project, this incentive program is achieving its goal of improving employee morale and retention by rewarding self-improvement.
本文将吸引和留住护理人员描述为一个营销问题。护士管理人员可以向现有员工和潜在员工推销他们的机构，使其成为理想的雇主。反过来，如果护士对工作满意，他们会向广大社区展示该机构的良好形象。实现这一营销任务的一个工具是激励性职业流动计划。该激励计划于一年前作为试点项目实施，通过奖励自我提升来实现提高员工士气和留用率的目标。
